Previously, 3 people could only run one store. After using SOP + AI workflows, they can run 3 stores, not only tripling efficiency but also greatly improving results. This course is built around this core dividend of the Xiaohongshu platform, combining AI tools with standardized operating processes to help merchants completely solve manpower bottlenecks and achieve multiplied human efficiency.

Course Content covers the entire Xiaohongshu operations chain: from traffic model breakdown, viral track research, and rapid account launch, to viral note SOPs, Qianfeng paid traffic投放, livestream process setup, matrix account operations, private domain customer acquisition, and then to building automated workflows with AI agents. Each module provides directly actionable SOP tables and execution standards, so after learning you can apply them to your own store and truly improve results.

The course also breaks down the differences in tactics for different categories and different price points, helping you determine which model suits you and avoid blind investment. Through this course, you will build a systematic Xiaohongshu operations framework, use AI + processes to reduce costs and increase efficiency, and seize the 2026 Xiaohongshu commercialization dividend.

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• 99% of sellers make at least 1 of these mistakes
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• What exactly is the core of Xiaohongshu operations?
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• Is the Xiaohongshu traffic model a funnel or a reverse funnel?
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• Sell products or sell solutions? Where exactly is the gap?
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• Can you really succeed on Xiaohongshu by relying on execution and piling up volume?
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• After a breakout, it immediately plummets. What is the root problem?
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• When a note goes viral and order volume stabilizes, how exactly should you scale it up?
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• The reason you can't grow isn't that you're not doing enough—it's that you're repeating mistakes
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• The core of the 6 major strategies for succeeding on Xiaohongshu—none can be missing
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• Must-learn for bosses: How to quickly estimate your business volume
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• The first step to making a product go viral isn't copying—it's researching viral niches
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• The 4 major channels and execution standards for researching viral niches
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• How to determine which strategy to use and which traffic channels to focus on
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• Account launch capability determines how big and how wide your team can grow
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• The account has published 100 posts—why isn't the data picking up?
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• Build an SOP for account launch to achieve batch and rapid account growth
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• If your account can't get off the ground, it must be because these three steps weren't done well
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• What audience should you target when launching an account? What's the difference between big and small categories?
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• Can you launch an account through livestreaming? Who is suited for livestream account launch, and how to do it?
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• How to use paid promotion to achieve rapid account launch and break into the traffic pool in 14 days
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• Should new Xiaohongshu accounts build a personal IP? How to use AI to create a persona?
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• 28 posts gained 17,000 followers—how to design high-viral scripts
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• How to build an AI agent that automatically outputs account launch content
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• A viral post SOP process you can implement immediately after learning to produce results
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• Why must bosses prioritize building team SOPs?
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• How to determine the direction of operational strategy and operational rhythm
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• How to know what strategies and tactics competitors are using, and how to break them down?
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• What is the essence of gaining traffic on Xiaohongshu?
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• Views reached a few thousand and then stopped growing—what's the reason and how to solve it?
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• Optimize through 6 major details to make posts go more viral
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• Standardized SOP for collecting and breaking down posts—reject ineffective work
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• Copying viral posts doesn't work? Copy the content, structure, or viral elements?
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• Learn to use AI for batch replication and fission of viral posts
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• SOP for efficiently testing and quickly developing viral post templates
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• Build an AI agent for automated post breakdown and optimization
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• Not doing paid promotion now is like not doing Xiaohongshu in 2022
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• Why must you do paid promotion on Xiaohongshu now?
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• How to use Shutiao, Qianfeng, and Juguang for maximum value?
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• How to determine whether products and materials should be invested in paid promotion—what are the standards?
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• The plan can spend the budget but doesn't generate volume—where's the problem?
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• Hands-on: Juguang plan setup SOP and core operating conditions
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• What are the differences in paid promotion strategies at different stages?
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• Differences and specific operations in paid promotion for high vs. low unit prices
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• How to use the Juguang mechanism to run high-ROI, high-spend campaigns
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• New ad tool: How to use Simple投 to maximize value
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• Merchants who don't do livestreaming see their profit margin drop by at least 30%
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• Livestreaming is essentially paid promotion without ad spend
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• Why does your livestream have no scene and no retention?
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• Can you livestream without posting notes?
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• How to stabilize livestream room traffic?
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• What kind of notes can steadily drive traffic to livestreams, and how to write them?
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• How to build a livestream SOP process with audience linkage
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• How to design high-click-through-rate livestream covers
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• Strategies for effectively launching a livestream room
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• Livestream data record sheet and review SOP process
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• How to build a high-ROI livestream promotion plan
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• Quickly make products go viral through self-operated matrix + influencer matrix
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• Why should all merchants run matrix accounts?
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• 3 fatal mistakes easily made when doing matrix
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• How is the matrix strategy of 1 batch of 30 achieved?
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• How to train your own part-time matrix content writers?
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• Collaboration strategies for high-ROI influencer matrix
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• Is the purpose of influencer collaboration seeding or selling?
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• How to find high-ROI influencers
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• How to write a high-conversion brief template
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• Unconventional ways to do influencer collaboration at scale
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• How to use AI agents to build an influencer collaboration SOP
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• Private domain strategy to steadily gain 100 followers per day
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• How skincare category went from 20 followers to 100 followers a day
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• How to judge whether a note is a good traffic-driving note?
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• Top-level design of high follower-conversion note layout
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• How to keep old notes continuously gaining search traffic?
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• What is the difference between various selling-notes and product-selling notes?
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• How local life merchants write traffic-driving in-store notes
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• Mass-produce and quickly replicate traffic-driving notes
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• Use AI agents to build a private domain customer acquisition SOP
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• 1.On-site PPT photos
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• 2.Xiaohongshu offline class Hangzhou Day 1 Morning
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• 3.Xiaohongshu offline class Hangzhou Day 1 Afternoon
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• 4.Xiaohongshu offline class Hangzhou Day 2 Morning
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• 5.Xiaohongshu offline class Hangzhou Day 2 Afternoon
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• 6.Xiaohongshu offline class Hangzhou Day 3 Morning
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• 7.Xiaohongshu offline class Hangzhou Day 3 Afternoon
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.