This course is a complete recording of the 31st session of the Hangzhou offline course, focusing on high-profit growth for Tmall/Taobao stores. Over three days, it breaks down the complete path from launching new products to scaling profits. The course is built around three growth stages: "choosing the right new products, controlling cost ratios, and replicating hit products." Combined with the latest traffic rule adjustments, it helps merchants solve core pain points such as new products failing to take off, ads not scaling, and profits not being retained. The content covers key modules including competitor analysis, AI product selection, product and image testing, ad budget pacing, ROI calculation, product tier layout, and cross-category breakthroughs, forming a replicable e-commerce growth methodology.

The greatest value of the course lies in combining systematic business thinking with practical tools. It not only teaches you how to judge whether a product can succeed and how to make it succeed, but also deeply analyzes the real incremental gains brought by increased ad spend and how to control cost ratios to retain profits at different stages. Whether you are a new merchant or an established merchant facing growth bottlenecks, you can find breakthrough ideas that suit you. This session also specially adjusts the new product module according to new rules, helping students quickly get the playbook right and seize the traffic window.

The three-day course covers six modules and nine core issues, from single-product explosions to store profit growth, and then to cross-category replication, forming a complete business loop of "product selection → testing → scaling → cost ratio control → replication → cross-category breakthrough." It is suitable for Taobao/Tmall merchants and operations teams who want to increase store sales and profit margins through in-depth learning.

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• 1.August 22 morning: New product selection and competitor analysis
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• 2.August 22 morning: Product and image testing and hit product validation
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• 3.August 22 afternoon: Ad campaign setup and delivery logic
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• 4.August 22 afternoon: New product scaling pace and data judgment
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• 5.August 23 morning: Ad scaling and real incremental gain judgment
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• 6.August 23 morning: Budget control and cost ratio calculation
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• 7.August 23 afternoon: Profit model and target ROI setting
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• 8.August 23 afternoon: Delivery strategy for high-ticket, long-cycle products
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• 9.August 24 afternoon: High-profit large-store product layout and hit product replication
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• 10.August 24 afternoon: Breaking through category growth limits and cross-category growth
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.