Course Introduction

This course is a systematic, hands-on TikTok Shop US site course designed specifically for cross-border beginners, updated for 2026. It provides complete coverage of the full chain of operations, including platform fundamentals, account registration and store setup, product listing, logistics configuration, product selection and profit calculation, short video selling, affiliate creators, platform campaigns, live streaming, and ad placement, guiding you step by step through the entire process of building a store and generating orders from scratch. The course avoids empty theory and focuses on breaking down backend operation logic and actionable operational steps, helping students build a complete TK US site operations framework, develop systematic understanding, and avoid common cross-border pitfalls.

After completing the course, you will be able to independently handle store applications, product listings, and logistics setup, master product selection and gross margin calculation methods, become familiar with core strategies such as short video selling, affiliate creator outreach, sample purchase-reimbursement, and platform campaigns, and avoid common pitfalls for beginners. The course is suitable for dedicated cross-border sellers who want systematic learning, helping you build US site operations capabilities from zero.

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• 1.Introduction to TikTok Operations Practical Course
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• 2.Introduction to TikTok E-commerce Platform
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• 3.TikTok Store Traffic Sources
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• 4.Product and Seller Types Suitable for TK
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• 5.Differences Between Operations Models
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• 6.TikTok Official Onboarding Channels
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• 7.运营模式选择
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• 8.Store Application and Backend Introduction
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• 9.Product Listing
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• 10.Overseas Warehouse and Logistics Setup
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• 11.Product Selection and Gross Margin Calculation
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• 12.Product Promotion Video Shooting Techniques
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• 13.Affiliate Creators and Commission Setup
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• 14.Notes on Sample Purchase-Refund Setup
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• 15.Affiliate Creator Outreach
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• 16.Platform Campaign Setup
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• 17.TikTok Live Streaming and Shop Ad Placement
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• 18.Common Beginner Issues and Pitfall Avoidance Tips
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.