\ \ \ \ \ \

This course follows the full lifecycle of a takeout store as its main thread, systematically breaking down practical operations methods across three major modules. The New Store module covers pre-opening preparations, day-by-day tactics from the first to the fourth day of opening, and continuous operations during the traffic support period, guiding you step by step through the entire cold-start process for a new store. The Operations module covers cognition, customer psychology, traffic allocation logic, positioning, and competitor analysis, then moves on to menu building, campaign planning, rating management and negative review appeals, and further to old-store weight restoration, review emergency rescue, and order surge sprints, helping you build a complete operations system from scratch and truly advance from beginner to expert. The Advertising module focuses on the latest Meituan advertising tactics, Taobao Flash Sale Doujin and Marketing Cube, making you a true takeout advertising operator who understands ad placement. Through systematic learning, you can master the full set of operations methods for a takeout store from 0 to 1 and achieve sustained store profitability.

\ \

\
• 1.Pre-opening preparations for a new takeout store
\
• 2.Official version for day one of a new takeout store
\
• 3.Operations for day two of a new takeout store
\
• 4.Tactics for day three of a new takeout store
\
• 5.Strategies for day four of a new takeout store
\
• 6.Operations for the remaining time of a new store
\

\

\ \

\
• 7.Cognition: Differences between dine-in and takeout
\
• 8.Cognition: Operations process and management priorities
\
• 9.Cognition: Cost structure and profit model
\
• 10.Customer psychology analysis: Creating a sense of value
\
• 11.Customer psychology analysis: The psychology of getting a bargain
\

\

\ \

\
• 12.Traffic allocation logic: Taobao Flash Sale edition
\
• 13.Traffic allocation mechanism: Order volume tiers and repurchase
\
• 14.Traffic allocation logic: Dual-stream tactics and search exposure improvement
\
• 15.Traffic allocation mechanism: Store tags
\
• 16.Traffic allocation mechanism: Weight factors
\
• 17.Traffic allocation mechanism: Revenue and traffic softening
\
• 18.Traffic allocation mechanism: User tags
\

\

\ \

\
• 19.Positioning: Who do you want to sell to
\
• 20.Positioning: What do you want to sell
\
• 21.Positioning: How much do you want to sell it for
\
• 22.Positioning: Who are you
\
• 23.The logic of competitor analysis and common problems
\
• 24.Who is your competitor: Choosing the wrong competitor means wasted effort
\
• 25.Breaking down competitor details (Part 1)
\
• 26.Breaking down competitors' details (Part 2)
\
• 27.Find opportunities and set strategies
\
• 28.Study different tactics instead of blindly following trends
\
• 29.Competitor dynamics monitoring and continuous analysis
\
• 30.The 5 most common mistakes
\

\

\ \

\
• 31.How to build a menu on Meituan Waimai and Taobao Shangou
\
• 32.How to use and create campaigns on Meituan Waimai and Taobao Shangou
\
• 33.Detailed explanation of Meituan rating rules
\
• 34.Detailed explanation of Taobao Shangou rating rules
\
• 35.How to get good reviews for food delivery
\
• 36.Tips for appealing negative reviews in food delivery
\

\

\ \

\
• 37.Data-side diagnosis: understand the root cause through 5 core metrics
\
• 38.Restore old stores' base weight to save natural exposure
\
• 39.Menu restructuring methods for old stores
\
• 40.Emergency rescue for old stores' review system
\
• 41.Rebuilding campaigns for old stores
\
• 42.Precise paid traffic投放 for old stores
\
• 43.Customer win-back and order surge sprint plan
\
• 44.Special approaches to revitalize stores
\

\

\ \

\
• 45.Latest Meituan Waimai promotion tactics
\
• 46.Taobao Shangou Doujin promotion tips
\
• 47.Taobao Shangou Marketing Cube operation guide
\

\

\

💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.

\