Course Features:
– Through 0-to-1 hands-on practice, help e-commerce beginners get started quickly
– Screen high-potential bestsellers to improve store sales and profitability
– Adopt a five-dimensional approach, including search SEO, Guess You Like traffic interception, live room self-broadcasting, short video marketing, and influencer collaboration, to comprehensively improve store operations
Course Content:
1. Douyin Shop Full-Service Operations Series Course (50 lessons)
– Understand the current dividends and future trends of Douyin Shop
– In-depth discussion of Douyin Shop's cooperation models with Taobao and Pinduoduo
– Master operational strategies for different supply source models
– Analyze Douyin Shop's traffic channels and operational tools
– Learn essential store operation tools and websites
– Improve store account consistency and methods to deal with multi-store association
– Hands-on practice to improve store experience score
– Use plugins to download supplier images and videos with one click
– Obtain special sources for original video materials
– Detailed guidance on registration and onboarding, with business license resources
– Understand the process for category deposits and qualification activation
– Teach the steps to bind the official Douyin account and verify the blue V
– Hands-on activation of all payment methods and shipping insurance
– Set up and optimize the Selected Alliance, shipping templates, address library, etc.
– How to set different return addresses for different products (technique)
– Learn sub-account setup and role management
– Use bots to set up auto-replies to improve experience score
– Store decoration methods to enhance store style
– Use tools like coupons and flash sales to improve conversion rate
– Use tools like full reduction and bundle purchase to increase average order value
– Use tools like shopping red packets and lucky draws to increase marketing dwell time
– Learn tools like viral marketing and deposit pre-sale to increase traffic UV
– Methods to break through newbie period restrictions, with supporting resources
– Participate in registration activities to increase sales
– Order software in the service market to improve operational efficiency
– How to quickly find human customer service for one-on-one answers
– Master 5 operational strategies to help beginners launch stores and boost sales
2. Douyin Store Advanced Product Selection Series Course (16 lessons)
– Analyze product selection directions that are easy to succeed in
– Use arithmetic index to judge product traffic trends
– Use Qianchuan keyword suggestions to judge market search volume
– Teach 11 unique product selection methods
– How to use specific keywords for product selection
– How to select products by intercepting competitors' Guess You Like traffic
– Method for batch product selection using review-type accounts
– How to tap potential hot products by intercepting no-source stores
– Use the intersection method of influencer accounts for product selection
– How to select natural traffic hot products from competitor stores
– How to do data-driven product selection on Pinduoduo, Taobao, 1688, etc.
– Use Selected Alliance data for product selection
– Teach product selection methods from over 30 supply source websites
– Discuss how many products a new store should select to qualify
3. Douyin Store Five-Dimensional Strategies – Search SEO (14 lessons)
– Explore the huge potential and value of Douyin search SEO
– Introduce the concept of Douyin search SEO
– Analyze the core key points for product search to launch a store
– Provide six methods to improve product search ranking
– Teach precise long-tail keyword selection methods for main push products
– How to judge the search volume and trends of keywords
– Provides high-CTR title combination formulas and marketing keywords
– How to combine non-main product titles for quick bulk combinations
– Discusses how to calculate total orders from organic traffic
– How to quickly accumulate keyword sales to boost weight
– Provides methods for post-ranking data optimization and maintenance
4. Douyin Store Five-Dimensional Playbook – Guess You Like Traffic Interception (9 lessons)
– Study the display positions and behavioral tags of Guess You Like
– Provides methods for intercepting traffic from hit products in Guess You Like
– How to use influencers to proactively find and push the same hit products
– How to do secondary product traffic interception under Guess You Like traffic
– Discusses whole-store base weight and methods for entering the Guess You Like pool
– Teaches two sets of operational tactics for intercepting traffic products to increase sales
– Explores optimization methods after Guess You Like traffic takes off
5. Douyin Store Five-Dimensional Playbook – Self-Broadcast Sales Activation (11 lessons)
– Analyzes several methods that currently perform poorly for driving sales on Douyin Store
– Teaches live streaming room
Details of publishing settings
– Provides methods to solve early-stage traffic problems in the live streaming room
– Provides methods for offering high commissions to influencers to drive sales
– How to use Qianchuan for bulk short video delivery to drive sales
– How to use low-priced products in self-broadcast for flash sale sales activation
– How to use the upgraded self-broadcast play of shooting A and shipping A without refund
– How to use the upgraded self-broadcast play of shooting A and shipping A with full refund
– How to conduct post-live-stream data analysis
– How to quickly increase the click-through rate of the live streaming room
6. Douyin Store Five-Dimensional Playbook – Short Video Search Weight Stacking (11 lessons)
– Analyze and position the main keyword direction for account tags
– Provides methods for analyzing main keyword search trends and search volume
– How to expand more long-tail keywords and organize and analyze keywords
– How to lay out keywords across all dimensions to stack search weight
– Explores factors affecting video rankings under search weight
– How to use paid Dou+ to accelerate short video growth
– How to maintain video rankings under search without dropping
7. Douyin Store Five-Dimensional Playbook – 1+1+1 Product Promotion (9 lessons total)
– Explores the value of short video product promotion for Douyin Store
– Teaches how to list your own Douyin Store products on your Douyin account
– How to perform super powerful short video product promotion operations
8. Douyin Store Five-Dimensional Playbook – Influencer Store Launch (15 lessons total)
– Analyzes the core advantages of this playbook compared to other Douyin Store launch methods
– How to choose suitable products in the influencer store launch model
– Explore the underlying logic of the influencer-driven store launch model
– How to correctly set up the Selected Alliance so influencers promote passively
– How to set product prices for the influencer带货 model
– How to increase the probability that influencers actively find our products
– How to make products rank higher in the Selected Alliance
– How to proactively find high-quality influencers
– How to invite 100 influencers in one click
– How to discover high-quality influencers of competitors
– How to make influencers see our invitation message at a glance
– Teach the complete practical steps for finding influencers to collaborate with
– Analyze WeChat and Moments packaging for communicating with influencers
– Discuss experience with the influencer带货 store launch model
9. Douyin Store Five-Dimensional Playbook – Five Store Launch Playbooks (4 lessons)
– Analyze why this playbook launches stores quickly and effectively
– Teach the steps to operate 5 store launch models simultaneously
– How to optimize later to ensure the Douyin store takes off
These detailed course contents cover comprehensive guidance from e-commerce basics to advanced product selection, store operation techniques, and the five-dimensional playbook, designed to help students quickly improve their e-commerce operation skills and achieve better results.