Taobao competition is fiercer, and most merchants struggle with paid promotion: blindly turning on full-site promotion, not knowing modes, messy campaign settings, slow testing, new products that won't ramp, hits that can't scale—wasting budget on weak ROI, messy traffic and thin conversion, with no profit breakthrough.

Laohuo's Session 05 focuses on Taobao's core paid traffic—full-site promotion—and uses real hit cases to break down the underlying logic of 160k+ clicks and high sales in 30 days. No vague theory—all copyable plays covering campaign setup, testing, new-product launch, hit harvest, matrix scaling, ROI optimization and play combos—fitting new stores, old stores, single products and whole stores.

Who it's for: new Taobao merchants, plateaued owners, operators with weak ROI who can't test/ramp, and founders wanting to batch-hit products and build a whole-store traffic matrix.

For merchants already doing Taobao paid promotion, full-site promotion isn't just opening a campaign—it involves goal choice, time/geo settings, testing rhythm, acquisition-to-sale ratio, hit lifecycle and whole-store traffic structure. Using real cases, it breaks complex ops into steps: when to use maximization vs ROI control, when multi-goal optimization fits, how to batch-test without wasting budget, and how to recover fading hits via acquisition, short videos and store consignment. You'll build campaigns more methodically, cut trial-and-error and control delivery better.

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• 1.Case: 160k+ Clicks in 30 Days, 7,986 Sales
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• 2.Campaign: Maximization vs ROI-Control Choice
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• 3.Campaign: On/Off Multi-Goal Optimization
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• 4.Campaign: One-Click Ramp with 2 Time Sets
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• 5.Campaign: One-Click Ramp with 3 Geo Sets
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• 6.Auto Asset Pull: Block SKU Images
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• 7.Full-Site Testing: 30 Products at Once
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• 8.Full-Site New Product 1: ROI Low Then High
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• 9.Full-Site New Product 2: Keywords/People First, Then Full-Site
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• 10.Full-Site Hit 1: Acquisition & Sales Together
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• 11.Full-Site Hit 2: Pure Sales Harvest
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• 12.Full-Site Matrix: 100 Products at Once
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• 13.Full-Site Matrix: Batch Optimization Method
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• 14.Store Consignment: Per-Campaign Fine Ops
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• 15.Store Consignment: Tiered ROI Optimization
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• 16.2-Step: From Weak Full-Site ROI to Store Consignment
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• 17.3-Set Scaling: Escalating Good Data
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• 18.Falling ROI: Pair with Acquisition Ops
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• 19.Perfect Combo: Full-Site + Short-Video Promotion
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• 20.Play Summary: Full-Site On + Acquisition/Sales Mix
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💡 Study tip: This tutorial reflects industry practices at the time of release; please align it with the latest platform rules while learning.