Starting from DMP data analysis and audience-tagging, it teaches comparing new vs returning customers, product sales vs add-to-cart, and diagnosing store status. It details Wujie retargeting, then uses DMP for deep competitor recon—monitoring competitor spend, sales/ROI, audience, promo strategy and hit paths—to steal competitor traffic.

It focuses on creating custom audience tags with five audience-pull methods: low-bid high-bonus standard campaigns, trend-word mining, similar-product follow-bidding against competitors, precise-audience campaigns, and competitive-route store attacks. Bonus content covers Pinduoduo virtual products, Douyin single-product hits and product cards—broadening cross-platform thinking.

For Taobao/Tmall merchants and operators—learn to use DMP to lock target audiences, analyze rivals, optimize ads and lift single-product hit rates.

It isn't just concepts—it tightly binds DMP data-teardown actions to promo execution. You'll go in order from reading data and setting tags to building campaigns and stealing competitor traffic—ideal for operators needing precise paid delivery and higher hit rates. Bonus content aids understanding of Pinduoduo virtual products, Douyin hits and product cards as cross-platform reference.

\
• 1.DMP Data Analysis & Audience Tagging
\
• 2.Analyze Your Store: Returning vs New Customers
\
• 3.Analyze Your Products: Sales vs Add-to-Cart
\
• 4.Analyze Campaigns: Wujie Retargeting
\

\
• 5.Competitive Recon: How Much Rivals Burn Daily
\
• 6.Competitive Analysis: Rivals' Sales & ROI
\
• 7.Analyze Rival Buyers: Competitive Theft
\
• 8.Analyze Rival Promo: Hit Path
\

\
• 9.Create Tags: Core Audience Tagging
\
• 10.Promo Tags: Keyword & Audience Promotion
\

\
• 11.Pull 1: Low-Bid High-Bonus Standard Campaign
\
• 12.Pull 2: Trend-Word High-Quality Audience
\
• 13.Pull 3: Similar-Product Follow-Bid Rivals
\
• 14.Pull 4: Precise-Tag Audience Campaign
\
• 15.Pull 5: Competitive-Route Store Attack
\

\
• 16.Pinduoduo Virtual 2.0
\
• 17.Douyin Single-Product Hit
\
• 18.Douyin Product Card: Single-Product Hit
\

💡 Study tip: This tutorial reflects industry practices at the time of release; please align it with the latest platform rules while learning.