This independent-site ops guide, updated for 2026, covers the full skill set from site building to acquisition to refined operations — whether you're a job seeker wanting a high-paying ops career or a founder running your own site.

The course starts with basics: the independent-site industry, role breakdown, core first/second/third-tier ops metrics, diagnosing business problems through data, the full inventory-management process from theory to practice, and the complete product flow from selection to launch. Then it covers the Shopify backend — how to build a site, read data in GA4, and handle chargebacks.

The marketing part covers mainstream independent-site acquisition: Facebook/Google ad basics, on-site SEO, Klaviyo EDM, affiliate marketing, and full promotion planning — teaching you competitor research with SimilarWeb, SellerSprite and other tools to benchmark peers.

The 2026 new job-hunting module teaches: how to polish a resume with zero experience, how to frame menial internships, what to highlight for ads roles, how to negotiate salary in interviews, how to go from generalist to specialist and land a 100K+/year offer, conversion-funnel logic for different AOV products, how Meta buyers improve creative taste, and how to partner with overseas KOLs on viral videos — directly usable whether you're getting a job or running your own site.

The course includes quizzes, ops templates, PPT slides and case-study materials, so you can start working immediately instead of piecing together scattered tutorials. Beyond individual techniques, it builds systematic ops thinking so you can adjust strategy based on business data. Through the full course, you'll be able to independently build an independent-site acquisition system, fluently use major ad platforms and marketing tools, and master end-to-end optimization from traffic to conversion. Whether answering practical interview questions or solving daily ops problems, the cases and templates give you direct reference.

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• 1.independent site beginner intro basics
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• 2.independent site function position introduction
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• 3.independent site organization structure introduction
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• 4.independent site level-1 and level-2 operations metrics
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• 5.independent site business metrics analysis
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• 6.business key metrics introduction
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• 7.Business data analysis — what does each metric change mean? How to adjust?
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• 8.independent site data diagnosis model (including business data diagnosis model)
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• 9.low/mid/high AOV conversion funnel logic
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• 10.shopify system introduction (part 1)
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• 11.shopify system introduction (part 2)
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• 12.Shopify system introduction (overview)
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• 13.Independent-site ops — inventory management 1.0 (incl. 1.0 slides)
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• 14.Independent-site ops — inventory management 2.0 (hands-on) (incl. 2.0 hands-on version)
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• 15.new product arrival process
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• 16.new product launch promotion process introduction
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• 17.inventory management quiz
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• 18.SEO introduction and optimization including PDF
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• 19.how to layout official website SEO
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• 20.Google ads basics knowledge
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• 21.Google ads basics beginner intro
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• 22.Facebook ads basics
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• 23.Facebook ads beginner intro
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• 24.workshop do Meta ad buyer how to raise high aesthetics
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• 25.email marketing system Klaviyo basics operation
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• 26.EDM email marketing including introduction
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• 27.affiliate marketing introduction including video/PPT
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• 28.affiliate marketing quiz
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• 29.campaign planning process introduction including PDF
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• 30.campaign planning template
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• 31.about promotion campaign issues
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• 32.SimilarWeb daily use scenario introduction
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• 33.how to use SimilarWeb competitive research
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• 34.market research tool — SellerSprite
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• 35.GA4 introduction and application
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• 36.operations common Excel formulas introduction
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• 37.Chargeback order handling and appeal
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• 38.consumer electronics cross-border e-commerce operations model research
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• 39.independent site case analysis
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• 40.interview & salary negotiation experience
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• 41.independent site operations interview experience sharing 2024~2025
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• 42.0 internship experience in ads position want highlight what
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• 43.cross-border e-commerce IMC interview time need fill gaps and ability
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• 44.domestic agency media reverse cross-border e-commerce IMC why 100W budget Campaign interview official reception average
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• 45.0 experience how to packaging resume
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• 46.menial style internship should or not include in resume, should how to packaging
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• 47.zero experience career change how to optimization resume
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• 48.which months experienced hire better
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• 49.independent site operations is do 1 individual specialist good or generalist good
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• 50.fixed salary or base salary plus commission
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• 51.independent site operations how to annual salary over 10K
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• 52.going overseas KOL marketing - different platform how to and influencer co-create hero product video?
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• 53.ads knowledge【quiz】
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• 54.complete live replay
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• 55.8.22 live replay
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💡 Study tip:Tutorial content reflects industry practices at release; please check the latest platform rules while learning.