Xiaohongshu E-Commerce from Beginner to Pro: Full Store Setup + Viral Copy

Course Content:

[Must-Read] Xiaohongshu Course Guide

This guide explains how to use Xiaohongshu effectively so you can quickly grasp the key points and methods.

Viral Copy Phrases.pdf

These phrases provide rich inspiration to help you write engaging copy that attracts attention and purchases.

Lesson 1: Why Do Xiaohongshu

Why building a business on Xiaohongshu matters, and its advantages and potential.

Lesson 2: How to Open a Xiaohongshu Store

Opening a store on Xiaohongshu: registration, verification and store setup.

Lesson 3: Basic Settings in the Xiaohongshu Store Backend

A deeper look at basic settings in the Xiaohongshu store backend to help you manage and run your store better.

Lesson 4: Hands-On Product Listing on Xiaohongshu

Hands-on demonstration of listing products on Xiaohongshu, including image upload, description filling and other steps.

Lesson 5: Customer Service Chat Flow

Learn the Xiaohongshu customer service chat flow to effectively handle user inquiries and issues.

Lesson 6: How to Use Store Marketing Tools

Introduction to using Xiaohongshu store marketing tools, including setting up and managing coupons, discounts and other features.

Lesson 7: Xiaohongshu Shipping Workflow

An in-depth breakdown of the Xiaohongshu shipping workflow, including order processing and logistics.

Lesson 8: How to Select Products on Douyin Store

Learn how to select products that suit your store on Douyin Store to improve sales efficiency and results.

Lesson 9: How to Select Products on Pinduoduo

Learn how to select products on Pinduoduo and uncover more potential product resources.

Lesson 10: How to Select Products on Taobao

Introduction to product selection methods and techniques on Taobao to help you find quality products that meet market demand.

Lesson 11: In-Platform Product Selection on Xiaohongshu 1

A detailed breakdown of Part 1 of in-platform product selection on Xiaohongshu, including selection principles and strategies.

Lesson 12: In-Platform Product Selection on Xiaohongshu 2

Continuing the deeper discussion of in-platform product selection techniques and methods on Xiaohongshu to help you better choose products for your store.

Lesson 13: How to Repurpose Content Within Xiaohongshu

How to repurpose content within Xiaohongshu to attract more user attention and conversions.

Lesson 14: How to Find Quality Assets on Douyin

How to find high-quality asset resources on Douyin to provide inspiration and support for your content creation.

Lesson 15: Finding Benchmark Accounts

Finding peer benchmark accounts and analyzing competitor strengths/weaknesses.

Lesson 16: Choosing Categories

Choosing the right categories to boost exposure and promotion.

Lesson 17: Account Nurturing

Account-nurturing tips to keep your account active and influential.

Lesson 18: Note Publishing Workflow

The full note-publishing workflow: editing, image upload and more.

Lesson 19: Daily Note Maintenance

Daily note upkeep to keep content fresh and engaging.

Lesson 20: Tool-Zhizunbao Plugin for Video/Image Download

Using the Zhizunbao plugin to download Xiaohongshu video and image assets.

Lesson 21: Templates in the Xiaohongshu App

Using Xiaohongshu app templates to make notes prettier and more engaging.

Lesson 22: Desktop Silhouette Mashup Editing

Desktop silhouette mashup editing for more professional, fun videos.

Lesson 23: Mobile Jianying

Mobile Jianying basics for on-the-go video editing.

Lesson 24: What Is an IP?

What an IP (intellectual property) is, and how to apply the concept in Xiaohongshu ops.

Lesson 25: Finding Your Niche

Choosing your track and niche on Xiaohongshu to find your creative direction.

Lesson 26: Meticulous Benchmark-Account Ops

Benchmarking peer accounts with meticulous ops to raise content quality and influence.

Lesson 27: Precise Topic Selection for an IP

Selecting precise topics based on your IP traits to attract target users.

Lesson 28: Content Production

Content-production tips to craft high-quality, engaging notes.

Lesson 29: Full Review Workflow

The full review workflow to continuously summarize, improve strategies and lift efficiency.

Lesson 30: Monetizing the Account

How to monetize your Xiaohongshu account for revenue and commercial value.

Lesson 31: Private-Domain Monetization — Product Mix

Private-domain monetization: product mix and sales.

Lesson 32: Private-Domain Monetization — Driving Traffic to Private Domain

Driving traffic into your private domain to raise monetization efficiency.

Lesson 33: Private-Domain Monetization — Private-Domain Ops

Private-domain ops methods to better manage your private resources.

Lesson 34: Listing Products on Mobile

Listing products on mobile: steps and notes for e-commerce ops.

Lesson 35: Desktop Plugin Download & Install

Downloading and installing desktop plugins for PC-side Xiaohongshu ops.

Lesson 36: Sandwich Mashup Tutorial

Master the sandwich mashup method to easily make creative, visually striking videos.

Lesson 37: Mobile Basic Settings

Mobile basic settings: account and privacy settings to keep your account and info secure.

Lesson 38: Mobile Store-Opening Workflow

Step-by-step mobile store opening to quickly start your e-commerce business.

Lesson 39: Note-Traffic Analytics

Using Xiaohongshu's note-traffic analytics to analyze and optimize your content strategy.

Lesson 40: Using Huitun Software

Huitun software basics for more efficient Xiaohongshu account management.

Lesson 41: Huitun Data — Fast Tagging

Huitun data tips: fast tagging to raise exposure and influence.

Lesson 42: (New) Order-Placement Workflow

The latest order-placement workflow to handle transactions smoothly.

Lesson 43: Using Official Traffic for Notes

Using official traffic to publish notes for more exposure and follows.

Lesson 44: Kaogujia Workflow

Kaogujia workflow to better understand market trends and competitors.

Lesson 45: (New+) Product-Listing Flow & Optimization (1)

Product-listing flow and how to optimize product info to lift sales.

Lesson 46: Order-Decryption Quota Application (Rules Explained) (1)

Rules and process for applying for order-decryption quota to lift store performance.

Lesson 47: Coupons + Discounts & Joining Campaigns

Setting up coupons/discounts and joining campaigns to lift store exposure and sales.