Many Amazon newcomers focus only on product selection and ads, ignoring product R&D, quality control, and platform compliance — only to hit infringement, policy violations, and inventory backlog that put their store at risk. This premium Amazon course from beginner to expert is built for cross-border newcomers, emphasizing the core value of product R&D and QC, and covering multi-marketplace operations, compliance risk control, and the full store-operations flow.

The opening introduces you to the Amazon platform and explains the course's coaching service model, helping you set learning goals, understand what you'll gain, and know how to ask for help. It starts with account registration, company registration, payment channels, and account-risk avoidance, then details the 11 essential backend settings, the front-end interface, and the complete product-upload flow, while covering Amazon's new-seller support policies and answering beginner questions.

Product selection is the course core: it covers the underlying factors and hands-on methods of selection and product positioning, analyzed against US holiday calendar points. It teaches you to use the Opportunity Explorer to estimate costs and forecast ads, assess patent risk, and analyze competitors; to handle suppliers, mine complementary products, iterate and upgrade products, and handle various compliance certifications; to calculate bulk-order costs, control production lead times, outer cartons, and shipping standards, and build a "bottom-line" mindset. It emphasizes why you should test products with FBA first rather than FBM.

The logistics and customs section details the FBA vs. FBM differences and how to switch between them, AWD warehouse rules in practice, and 9810 customs-declaration knowledge with the complete filing process.

The Listing operations module covers Listing editing, continuous optimization, A/B testing of Listings and ads, image platform rules, and a detailed walkthrough of Amazon product codes.

The ads module builds from basics to advanced: ad fundamentals and campaign optimization, then adjusting plans using the two parameters — targeting and search terms; it sorts out common new-product ad mistakes and teaches time-partitioned ad data analysis and settings, solving newcomers' ad problems.

The compliance and multi-marketplace section covers customer-performance metrics, violation cases and appeal practice, seller-fulfilled performance; European VAT, European/UK authorized representatives, battery law, packaging law; market analysis for Europe, Japan, and Singapore; and infringement identification and prevention; plus trademark knowledge, proper trademark use, and the full brand-registry process.

Hands-on companion content: profit-margin sheet usage, Amazon financial planning, bookkeeping, and replenishment formulas; efficient customer-service communication methods, and safe inventory-clearance plans that protect store performance.

Core highlights: strong emphasis on product R&D + QC to lower negative-review and compliance risk at the source; full-platform multi-marketplace coverage — North America, Europe, Japan, and Singapore; a full-chain closed loop — account registration → selection/supply chain → Listing → ads → logistics/customs → brand compliance → inventory clearance → financial bookkeeping; many real cases — performance-violation appeals, ad pitfalls, infringement avoidance, and inventory-clearance practice; ready-to-use sheets — profit estimates and replenishment formulas, ready to plug in.

Who it's for: zero-foundation cross-border newcomers planning to enter Amazon; new-store sellers weak in selection, ads, and compliance; sellers currently only on North America who want to expand to Europe, Japan, and Singapore; those repeatedly facing performance, infringement, and inventory-backlog issues and wanting to reduce store risk; founders who want to systematically build an Amazon operating system and value product R&D and QC.

What you'll gain: set up a company and register an Amazon account, handle payments and account-risk control, and complete backend basics; master the complete product-selection logic, product R&D, QC, and supplier handling, and assess patent and compliance certifications; become proficient in FBA/FBM logistics, the 9810 customs process, and AWD warehouse practice; independently write and optimize Listings, and build ads, time-partitioned delivery, and ad-data analysis; master VAT, EU reps, trademarks, and infringement prevention, and complete brand registry; learn profit calculation, bookkeeping, and inventory management, master safe clearance methods, and read performance-violation appeals.

This course emphasizes lowering operating risk at the source rather than chasing short-term traffic. By learning product R&D, QC, patents, and compliance certification, you avoid many hidden traps before listing, cutting later costs of negative reviews, takedowns, and appeals. The profit sheet, replenishment formulas, time-partitioned ad settings, and clearance plans can be applied directly to your own store, gradually forming a reusable operating process. For sellers wanting to run Amazon long-term, this course helps you connect registration, selection, logistics, ads, compliance, and finance into a steadier cross-border foundation.

• 1.Welcome to Amazon
• 2.Why I do Amazon training and coaching
• 3.Getting to know me
• 4.How to reach your goals
• 5.What you will learn
• 6.How to get help

• 7.Company registration
• 8.Amazon account registration
• 9.Account-risk avoidance and payment methods
• 10.The 11 essential backend settings
• 11.The Amazon front-end interface
• 12.Uploading a product on Amazon
• 13.Amazon new-seller incentive policies
• 14.Does Amazon require an office?

• 15.R&D and QC matter a lot!
• 16.Selection (1) factors and logic + US holidays
• 17.Selection (2) hands-on methods
• 18.Selection (3) positioning and self-fit
• 19.Newcomer selection analysis practice (part 1)
• 20.From selection to shipment (2) cost calculation, ad estimate, and Opportunity Explorer
• 21.From selection to shipment (3) patents and competitors
• 22.Selection to shipment (4) complementary products and suppliers
• 23.Selection to shipment (5) product improvement/upgrades and compliance certification
• 24.Selection to shipment (6) bulk-order price calculation
• 25.Selection to shipment (7) bottom-line mindset, production lead time, and setup fees
• 26.Selection to shipment (8) outer cartons and shipping
• 27.Why not test with FBM — ship to FBA to test directly
• 28.Other shipping notes, especially size/dimension control

• 29.FBA vs. FBM: differences and switching between them
• 30.Switching between FBA and FBM
• 31.AWD warehouse rules: hands-on practice
• 32.9810 customs declaration knowledge and the complete declaration process
• 33.Kuajingtong Amazon FBA 9810 full declaration process

• 34.Listing editing
• 35.Listing operational optimization
• 36.Image rule details
• 37.Amazon product codes explained
• 38.A/B testing for Amazon Listings and ads
• 39.Ads (1) ad fundamentals
• 40.Ads (2) ad delivery and optimization
• 41.Ads (3) the two later adjustment parameters: targeting and search terms
• 42.Ads (4) sorting out and thinking through new-seller/new-product ad confusion
• 43.Ads (5) time-partitioned ad data analysis and settings

• 44.Performance-violation triggers and appeal walkthrough
• 45.Customer-service performance and policy compliance
• 46.Seller-fulfilled performance
• 47.Infringement and prevention
• 48.European VAT, EU/UK reps, battery law, packaging law, and trademarks
• 49.Amazon trademark rules, use, and significance
• 50.Amazon trademark and brand knowledge
• 51.Amazon trademark brand registry

• 52.Amazon overview and North America marketplace analysis
• 53.European countries and Japan/Singapore marketplace analysis

• 54.Using the profit-margin calculation sheet
• 55.Amazon financial planning, bookkeeping, shipping records, replenishment math, and sheet formulas
• 56.Efficient Amazon customer-service guide
• 57.Amazon clearance pitfall guide: efficient, safe inventory clearance that protects store performance

💡 Learning tip: This course reflects industry practices at the time of publishing. As you learn, apply it together with the platform's latest rules.