This email-marketing course gives you 22 ready-to-use campaigns and 110+ email templates drawn from a system that has generated $185 million in revenue across three brands. All content is organized into seven modules you can work through at your own pace. The course covers the full email-marketing process end to end. You start by auditing your existing email setup and building your list through paid traffic, then move into email copy and crafting a brand voice that sounds like you, not a robot.

A full module is dedicated to deliverability, especially how to handle Apple's Mail Privacy Protection and changes to Google's spam filters. You'll learn how to warm up your sending infrastructure so your mail stays out of the spam folder. The course also covers data analysis, so you can track what works and make better decisions with real data.

You'll learn:

• How to set up 14 automated email flows that drive most of your email sales
• How to run 7 kinds of year-round promotional campaigns to grow revenue
• How to solve deliverability issues caused by Apple iOS and Google spam-filter updates
• How to build and grow your email list using paid-traffic channels

Tutorial language: bilingual subtitles (Chinese/English)

Document language: English — please AI-translate yourself

Safety scan: virus-free, no plugins / cloud scan via Virustotal Virscan

File size: 28.5GB

File formats: video / docs / image-text

Compression: 7-Zip

Video playback: Perfect Decoder / PotPlayer / QQ Player

The course centers on ready-to-use campaigns and templates, linking the whole email-marketing chain from strategy, list building, and copy to automation, promotions, deliverability, and data analysis. As you learn, start from the key foundations of email marketing and list building — understanding the email-marketing model and its laws — then move into copy and building your automation engine, and finally iterate through promotional campaigns, deliverability optimization, and data analysis. For e-commerce brands and independent-site sellers wanting to lift email revenue, this course helps you build a reusable email-marketing system, cut trial and error, and make email a steady channel for sales.

• 1.Smart email-marketing workbook

Companion: SEM workbook

• 1.Goals
• 2.The smart email-marketing model
• 3.Why and how to win with email
• 4.Audit your email performance
• 5.Master the three forms of email marketing
• 6.The 8 unbreakable laws of email marketing
• 7.Email quality assurance
• 8.Build an email asset library
• 9.CRM and ESP
• 10.The perfect email template
• 11.To whom, where, and when to email
• 12.The offer formula
• 13.From email to advertising campaign

Companion: SEM email-campaign map worksheet, template email-marketing health audit, SmartMarketer email review checklist, SmartMarketer asset library, updated TMTP offer formula

• 1.How to acquire your list
• 2.Build your subscription incentive offer (SLO)
• 3.Build a subscription page
• 4.Run your SLO to paid traffic
• 5.Build and launch your Facebook ad campaign

Companion: JohnsPages asset library

• 1.Voice vs. tone vs. content
• 2.Why voice matters
• 3.The character diamond
• 4.How to fill in your character diamond
• 5.Tips for finding and developing your voice
• 6.Brand voice: this or that
• 7.Your welcome series
• 8.How to build your welcome-series campaign map in Klaviyo
• 9.How to build your welcome-series campaign map in Omnisend
• 10.Our copy toolkit
• 11.The parts of an email
• 12.Email openers
• 13.Proof and objection handling
• 14.The conversion cue
• 15.The reason to send the email
• 16.Copy resources

Companion: SmartMarketer character diamond, SEM brand voice (this or that), SEM welcome automation template, Johns creative asset library

• 1.Automated email remarketing
• 2.What makes good automation
• 3.The pre-shop sequence
• 4.How to create your pre-shop campaign map
• 5.The cross-sell sequence
• 6.How to create your cross-sell campaign map
• 7.The ambassador invitation sequence
• 8.How to create your ambassador-invitation campaign map
• 9.The UGC request sequence
• 10.How to create your UGC-request campaign map
• 11.The feedback request sequence
• 12.How to create your feedback-request campaign map
• 13.The repeat-purchase sequence
• 14.How to create your repeat-purchase campaign map in Klaviyo
• 15.How to create your repeat-purchase campaign map in Omnisend
• 16.Conversion vs. post-purchase automation
• 17.Upsell lead-to-deal flow
• 18.How to create the upsell lead-to-deal flow
• 19.The upsell birthday flow
• 20.How to create your upsell birthday campaign map
• 21.The upsell giveaway flow
• 22.How to create your upsell giveaway campaign map
• 23.The browse-abandonment sequence
• 24.How to create your browse-abandonment campaign map
• 25.The cart-abandonment sequence
• 26.How to build your cart-abandonment sequence map in Klaviyo
• 27.How to build your cart-abandonment sequence map in Omnisend
• 28.The win-back sequence
• 29.How to create your win-back campaign map
• 30.The out-of-stock sequence
• 31.How to create your out-of-stock campaign map
• 32.The sunset sequence
• 33.How to create your sunset campaign map
• 34.What your business needs today

Companion: post-purchase automation samples and SEM flows for pre-shop, cross-sell, ambassador invitation, UGC request, feedback request, repeat purchase, upsell lead-to-deal, upsell birthday, upsell giveaway, browse abandonment, cart abandonment, win-back, out-of-stock, and sunset

• 1.Why plan your promotions
• 2.The offer checklist
• 3.The promotional-planning checklist
• 4.Fill in your promo calendar
• 5.Promo calendar sample
• 6.Fill in the promo tracking sheet
• 7.The three promotion types
• 8.The excitement-gift campaign
• 9.How to create your gift campaign map
• 10.The excitement-webinar registration
• 11.How to create your webinar-registrant campaign
• 12.The activation flash-sale
• 13.How to create your flash-sale campaign map
• 14.The activation price increase
• 15.How to create your price-increase campaign map
• 16.The monetization 8-day double-down
• 17.How to create your 8-day double-down campaign map
• 18.The monetization "extra extra"
• 19.How to create your "extra extra" campaign map
• 20.The 2x buyer survey email sequence
• 21.How to create the 2x buyer survey email campaign
• 22.Final campaign tips

Companion: SEM internal promo-calendar template, promo calendar sample, and samples/templates for gift, webinar registration, flash sale, price increase, 8-day double-down, "extra extra", and 2x buyer survey (broadcast + automation)

• 1.What determines deliverability
• 2.Assess your deliverability
• 3.How to use deliverability-monitoring tools
• 4.How to fix deliverability
• 5.Deliverability issues for smart marketers
• 6.How to warm up your sending infrastructure
• 7.Why use segmentation
• 8.Key segmentation examples
• 9.How to build powerful segments
• 10.List-hygiene tips

Companion: segmented email samples

• 1.The 3 principles of data analysis
• 2.Our review cadence
• 3.The email data that matters
• 4.How to set broadcast benchmarks
• 5.How to set flow benchmarks
• 6.Turn data into action
• 7.The email-improvement checklist
• 8.Test your emails
• 9.Get out there and send some email

Companion: template flow-benchmark sheet

• 1.Leverage your other owned media

💡 Learning tip: This course reflects industry practices at the time of publishing. As you learn, apply it together with the platform's latest rules.