Advanced foreign trade thinking practical tutorial

This foreign trade thinking course comes from 16 years of practical foreign trade experience. It is an advanced foreign trade system course focused on upgrading thinking, negotiation techniques, and client management. It is not limited to simple development letters and quotations, helping foreign trade professionals escape the low-price rat race and build long-term client management thinking.

The course modules cover preliminary preparation for high-salary foreign trade professionals, avoiding common pitfalls for salespeople, an efficient client follow-up system, full-process overseas ground promotion practice, building client trust and stickiness, and emotional marketing to deeply bind clients; it also includes a full set of exhibition lead generation tactics, video conference negotiation skills, original third-party negotiation strategies, an advanced price negotiation system, and foreign trade story thinking to build personal and brand IP.

It includes 100 high-frequency foreign trade scenario email templates, ready to apply directly to scenarios such as quotations, price negotiations, samples, delays, price increases, payment reminders, reactivating dormant clients, and rescuing canceled orders; paired with Sofia's live practical collection, it breaks down big client psychology, billion-level order reviews, high-price negotiation ideas, solutions for difficult clients, and a complete analysis of a billion-level project journey, so you can understand the underlying logic of big client deals.

From basic SOP setup, ice-breaking communication, and negotiation games to offline exhibitions, overseas visits, long-term client maintenance, and emotional marketing, it is all frontline business implementation experience, focused on reshaping your foreign trade closing thinking, learning to grasp client psychology, build an irreplaceable supplier identity, and win high-profit, stable repeat-order quality orders.

Suitable for: foreign trade salespeople, foreign trade supervisors, business managers, factory foreign trade heads, and foreign trade practitioners who want to break through performance bottlenecks, escape low-price involution, and deeply cultivate key accounts.

Learning outcomes: avoid common mistakes of senior salespeople and build a work SOP for high-income foreign trade professionals; master multi-dimensional customer follow-up methods, turn small orders into large orders, reactivate dormant customers, and accelerate conversion; thoroughly understand the price negotiation system, calmly handle price pressure and bargaining, and protect profits; learn the complete customer acquisition and visit process for exhibitions, overseas ground promotion, and online video meetings; master story thinking and emotional marketing to deeply bind customers and build long-term cooperative relationships; 100 ready-made foreign trade email templates for direct reuse in various business challenges; understand key-account thinking and learn the conversion logic of hundred-million-level orders to pursue large orders.

When learning this course, it is recommended to first review your current customer structure and deal-closing bottlenecks, then go through the modules one by one: preparation, follow-up, negotiation, trade shows, ground promotion, email, and livestream review. After each method, pick a real customer or an order in negotiation to practice with, and record customer reactions and changes in closing. The email templates, SOPs, and negotiation strategies in the course are suitable for adaptation to your company's products and industry characteristics; they should not be copied directly. Through continuous review of customer psychology, trust building, and price bargaining, gradually form a foreign trade closing system that suits you.

• 1.These basic tasks that are easy for you to overlook
• 2.Main content and introduction that the company PPT needs to include
• 3.How to leave a deep impression on customers through SOP (flowchart)
• 4.Those misunderstandings that easily cause you to "miss out" on high earnings
• 5.Become a "smart" salesperson

• 6.5 mistakes that all senior salespeople must avoid
• 7.5 mistakes in following up with customers that lose you orders
• 8.Salespeople with a million-yuan annual salary never make these three mistakes
• 9.Smart salespeople never make these two mistakes
• 10.Three easily overlooked mistakes that you actually often make
• 11.Expand your perspective and avoid these two role mistakes
• 12.Treating customer orders as the ultimate goal - is that really right?

• 13.The correct model for increasing follow-up efficiency by 300%
• 14.Pre-closing follow-up points you must know
• 15.Case analysis of wrong follow-up methods & pitfall avoidance guide
• 16.Five major pre-closing challenges & clever response strategies
• 17.The complete guide to following up small-order customers into major customers
• 18.8 major follow-up methods for sustained and stable cooperation with major customers
• 19.The irreplaceable follow-up secrets for old customers

• 20.The concept and characteristics of ground promotion & which abilities it tests in salespeople
• 21.Preparation work before ground promotion
• 22.How to reasonably arrange food, clothing, accommodation, and transportation
• 23.How to conduct a perfect and efficient visit abroad
• 24.The most challenging ground promotion
• 25.Precautions for overseas ground promotion

• 26.Five elements for quickly building trust & tips and minefields for easy icebreaking
• 27.Five skillful questions for easy icebreaking
• 28.How to dig deep into customer preferences and quickly capture the customer's mind
• 29.Case analysis of quickly building trust and starting cooperation
• 30.Secret one to transform ending-style chats into continuous chats
• 31.Secret two to transform ending-style chats into continuous chats
• 32.Four major minefields that must be avoided in chatting
• 33.How to cleverly use story thinking to present your professional sales image
• 34.How to cleverly use negative phrasing to present your professional sales image
• 35.Four simple steps to easily win customers' hearts
• 36.The ultimate details that move customers' hearts

• 37.6-step method to turn customers into family & detailed analysis of digging deep into customer background
• 38.The mindset to quickly attract customers' interest
• 39.Emotional marketing strategies to quickly build a community of shared interests with customers
• 40.The secrets to becoming a super supplier in customers' eyes
• 41.How to cleverly use customers' family members to bring each other closer
• 42.The 6 essential skills for turning customers into family
• 43.The seven elements of emotional marketing you didn't know

• 44.The things you must know about trade shows
• 45.The full preparation work from choosing a booth to before the show opens
• 46.How to deliver perfect reception at a trade show - 1
• 47.How to deliver perfect reception at a trade show - 2
• 48.How to strike while the iron is hot with follow-up after a trade show

• 49.This is how to write a useful development email
• 50.The excellent follow-up template after a video meeting
• 51.Email templates for when customers ask about quotations, factory or trading company, and competitors
• 52.Email templates for when customers ask about product quality, advantages, and ISO certification
• 53.Email templates for when customers question and distrust, and inquire about competitors
• 54.Email templates for follow-up before and after samples are sent out
• 55.Email templates for when there is an error with the sample and the customer does not want to pay
• 56.Email templates for several major price negotiation scenarios
• 57.Email templates for three scenarios of price quotation errors
• 58.Email templates for how to reach the lowest price
• 59.Multiple email templates for unreasonable customer requests
• 60.Email templates for when the customer asks for a final price cut and does not provide information
• 61.Email templates for how to reactivate dormant customers and negotiate prices
• 62.Email templates for the three major scenarios of efficiently pushing for the order
• 63.Email templates for no reply to PI, unreasonable refunds, insufficient goods quantity, and sudden order drops
• 64.Email templates for common scenarios before and after closing the deal
• 65.Email templates for delayed delivery and non-payment of the balance
• 66.Email templates for cleverly rejecting unreasonable requests
• 67.Follow-up email templates after goods arrive
• 68.Email templates for cleverly using follow-up strategies to build closer relationships
• 69.Email reply templates to promote repeat orders
• 70.Email templates for promoting orders and repeat orders with gifts
• 71.Email templates for how to raise prices while giving customers a sense of security
• 72.Follow-up email templates before and after inviting customers to exhibitions
• 73.Email templates for order reporting and salvaging cancelled appointment visits

• 74.Sofia case sharing live collection
• 75.After giving the customer a price reduction, the customer still placed the order with a competitor
• 76.How to cleverly ask for more customer information
• 77.How foreign trade enterprises should respond to the impact of working from home
• 78.How to "handle" difficult big customers
• 79.How to "handle" customers who love to play tricks
• 80.When negotiation requires "beating around the bush"
• 81.How to make customers trust you
• 82.Steadily grasp customer psychology, the key weapon to lock in customers
• 83.Why customers choose to cooperate with you
• 84.Refusal is also an effective negotiation method
• 85.The secret to efficiently negotiating and holding onto big customers
• 86.The complete guide to price negotiation that troubles all foreign trade professionals
• 87.Excellent techniques to increase customer stickiness and deepen cooperation with customers
• 88.I closed a hundred-million order just like that
• 89.Foreign trade practical psychology helps close big customers
• 90.The universal weapon for closing foreign trade negotiations - story thinking
• 91.Sofia's exclusive advanced price negotiation strategies
• 92.Deep cooperation techniques for big customers, making customers unable to do without you
• 93.Full review of closing billion-level customers
• 94.Practical psychology guide for foreign trade big customers
• 95.The counterattack path from an inferior foreign trade novice to annual income of one million
• 96.How much do you know about negotiation psychology
• 97.The complete guide to overseas customer visits
• 98.A 120 million sales champion shares their business thinking
• 99.The human psychology you must understand in foreign trade
• 100.Beyond brainstorming - comprehensive foreign trade capability improvement
• 101.Cleverly face customer rejection or unreasonable prices
• 102.Let thorny foreign trade problems improve your foreign trade thinking
• 103.Do foreign trade with a problem-solving mindset
• 104.Overseas exhibition and ground promotion techniques
• 105.How to score points for yourself through skillful refusal

• 106.What is story thinking and its application
• 107.Story thinking showcases personal IP
• 108.Story thinking builds company image
• 109.Story thinking enhances product value and brand culture
• 110.Skillfully use colleague stories to solve trust and customer complaint issues
• 111.The role of story thinking and common misconceptions

• 112.Background introduction of Yi Lu Tong Xing
• 113.Development history of Yi Lu Tong Xing
• 114.The leap of Yi Lu Tong Xing
• 115.Reasons for Yi Lu Tong Xing's early achievements
• 116.A big collection of Yi Lu Tong Xing students' questions
• 117.Yi Lu Tong Xing's experience summary and advice for everyone

• 118.The key account thinking you must have
• 119.A full review of the stunning hundred-million customer closing process
• 120.Big reveal of the details for winning hundred-million-level customers (Part 1)
• 121.Big reveal of the details for winning hundred-million-level customers (Part 2)
• 122.Ten key points for closing hundred-million customers (Part 1)
• 123.Ten key points for closing hundred-million customers (Part 2)
• 124.The new hundred-million customer closing model that 99% of foreign trade professionals don't know

• 125.The 3 major price negotiation pitfalls that 99% of foreign trade professionals fall into
• 126.Analysis of the 2 major difficulties in customer development price inquiries
• 127.The complete guide to specifically handling customers who say "the price is high"
• 128.Quotation strategies that foreign trade professionals must learn
• 129.The ultimate secret to winning price wars steadily
• 130.The most correct way to push for payment that you don't know
• 131.A copy-and-use solution for quotation errors
• 132.The conditional exchange method against the "nibbling strategy"
• 133.This is how advanced foreign trade professionals lower prices
• 134.The secret to maintaining long-term stable cooperation with customers
• 135.Teach you to be the bidder who laughs last

• 136.Application scenarios of video conferences
• 137.Essential hardware for holding video conferences
• 138.Must-learn key points for successful video conferences
• 139.The six-step method for successfully holding video conferences
• 140.Differences between factories and trading companies in holding video conferences
• 141.Important information that must be obtained from video conferences
• 142.The complete guide to handling customers who refuse video conferences

• 143.Keyword of the negotiation secret manual: third party
• 144.The ultimate application of the "third party": R&D engineers & quality department managers
• 145.The ultimate application of "third parties": Production manager & Purchasing manager
• 146.The ultimate application of "third parties": Marketing manager & Finance manager
• 147.The ultimate application of "third parties": Upper-level warehouse supervisor
• 148.The ultimate application of "third parties": Legal colleague
• 149.The ultimate application of "third parties": Assistant peer packaging factory
• 150.Detailed analysis of real-world cases

💡 Learning Tip:The course content is based on industry practices at the time of publication. It is recommended to combine your study with the latest platform rules.