Laohuo E-commerce Boundless Audience Matrix Practical Tutorial

Laohuo E-commerce Session 06 Unbounded Audience Matrix Launch Course, focusing on fine-grained operations of Wanxiang promotion audiences, centered on building a complete audience matrix to achieve low PPC and high ROI.

The course starts from the fundamentals, explaining the selection of 4 major marketing goals, resource slot and launch time settings, and fine-grained regional filtering. The user acquisition section focuses on AI lazy-mode Wanxiang Highlighting, including multiple targeting methods such as keyword targeting, tag targeting, platform-selected audiences, competitor product audiences, and competitor store audiences, teaching you to build competitor store acquisition matrices and first-purchase acquisition matrices to precisely harvest external traffic.

The conversion matrix section focuses on converting audience assets, exploding core assets, and driving transaction volume, completing the closed loop from traffic to conversion. It also explains manual bidding practice and the launch rhythm of testing first and scaling later, as well as the coordination approach of running acquisition and conversion simultaneously.

It distinguishes different launch strategies for new products and hit products, and for large-store students explains the building approach for the three major audience packs in Audience Supermarket. The entire system can be implemented directly, solving the pain points of high launch costs, messy audiences, unstable ROI, and difficult user acquisition.

Suitable for Taobao and Tmall merchants and Wanxiang promotion operators who want to optimize paid launch, build a systematic audience matrix, and steadily improve ROI.

The course content revolves around the setup and delivery rhythm of the boundless audience matrix, progressing step by step from basic plan settings to new customer acquisition, conversion, and testing before scaling. Learners can understand the underlying logic of audience delivery through item-by-item settings of marketing goals, resource slots, time periods, and regions; then combine audience targeting methods such as keyword selection, tags, platform selections, competitors, and competitor stores to form a reusable new customer acquisition matrix. The conversion stage emphasizes activating audience assets and exploding core assets, combined with manual bidding and the operational rhythm of testing first and scaling later, helping students coordinate new customer acquisition and conversion plans. For different scenarios such as new products, viral products, and large stores, the course also provides ideas for budget allocation and audience package building, suitable for e-commerce operators who want to reduce PPC and stabilize production returns for reference and practice.

Taobao and Tmall merchants with poor Wanxiang promotion ROI and persistently high PPC

Paid launch operators who cannot build audience matrices and launch to audiences blindly

Sellers who want to acquire users from competitor stores and competitor products and precisely harvest competitor traffic

Those who cannot distinguish the launch logic of new products and hit products and do not know how to allocate audience budgets

Large-store operators who want to make good use of Audience Supermarket and activate their own audience assets

Operators who only know basic launch and want to learn fine-grained regional, time-slot, and bidding optimization

• ✅Master the underlying settings of Wanxiang promotion: marketing goals, resource slots, time slots, and fine-grained regional configuration
• ✅Learn AI Wanxiang Highlighting lazy user acquisition and multiple targeting methods: keywords/tags/selected/competitor products/competitor stores
• ✅Build competitor store acquisition matrices and first-purchase acquisition matrices to efficiently acquire external new customers
• ✅Build conversion matrices, activate audience assets, explode core assets, and increase transaction volume
• ✅Become proficient in manual bidding and the audience testing and scaling process, with acquisition and conversion plans running in coordination
• ✅Distinguish the different audience launch priorities for new products and hit products and allocate budgets flexibly
• ✅Large-store playbook: master the construction and operation plans for the 3 major audience packs in Audience Supermarket
• ✅Implement the complete Unbounded Audience Matrix playbook, reduce PPC, and improve paid ROI

• 1.Audience promotion plan low PPC high production return
• 2.Basics: Correct selection of the 4 major marketing goals
• 3.Basics: Correct setting of resource slots and time
• 4.Basics: Fine-grained regional settings top 10

• 5.New customer acquisition audience: AI lazy-style Wanxiang highlighting
• 6.New customer acquisition audience: Keyword-based audience targeting operation
• 7.New customer acquisition audience: Tag-based audience targeting operation
• 8.New customer acquisition audience: Platform selected audiences
• 9.New customer acquisition audience: Competitor audience operation
• 10.New customer acquisition audience: Competitor store audience operation

• 11.Competitor store new customer acquisition matrix: 10 as 1 group
• 12.First purchase new customer acquisition matrix: Improve conversion

• 13.Conversion matrix: Audience asset conversion
• 14.Conversion matrix: Explode core assets
• 15.Conversion matrix: Acquire conversion volume

• 16.Fine-grained: Manual bidding operation
• 17.Gameplay: Test audience first then scale audience
• 18.Operations: Synchronize customer acquisition and conversion
• 19.Different focus for new products versus hit products
• 20.Large store operations: 3 major audience packages in the crowd supermarket