Course Content
\Must-Hear Before Starting [Confidential]
\1. How to Prepare for the Course Challenges?
\Through-Train Core Mindset
\2. What Is the Key Through-Train Mindset?
\Two Through-Train Plan Types
\3. Understand the two Through-Train plan types.
\Why My Through-Train Has No Traffic
\4. Why Through-Train traffic falls short.
\How Your Through-Train Crashes
\5. Common reasons Through-Train crashes.
\Smart-Plan Real Use Deep-Dive
\6. How to use smart plans most effectively?
\Smart Daily-Sales Data Core Config
\7. Key config for smart daily-sales data.
\Even Product-Testing Internal Logic & Layout
\8. Internal logic and layout for even testing.
\Trend Stars Core Logic & Advanced Settings
\9. Trend Stars core logic and setup.
\Goods-Fast-Target Config Logic
\10. How to configure Goods-Fast-Target fast?
\Standard-Plan Keyword Selection
\11. Keyword selection for standard plans.
\Standard-Plan Setup Steps
\12. Detailed standard-plan setup steps.
\Standard-Plan Timing
\13. How to set timing cleverly?
\Standard-Plan Geography
\14. Geography setup tips.
\Standard-Plan Budget
\15. Flexible budget config.
\Correct Through-Train Image Testing
\16. The right way to test images.
\Standard↔Smart Efficient Flow Framework
\17. Build an efficient standard↔smart flow.
\Tagging Standard Plans
\18. Master tagging standard plans.
\Standard Product Testing
\19. How standard plans test products.
\Correct Bid-Support Tips
\20. Optimize standard plans with right bid support.
\Correcting Audiences
\21. How to correct audience errors.
\Quick ROI Lift
\22. Tips to lift standard-plan ROI.
\Scaling Precise Tags
\23. How to scale precise tags?
\Lifting CTR
\24. Tips to lift CTR.
\Selected Audiences Mindset
\25. Selected-audience mindset and tips.
\Creative-Quality Optimization Core
\26. Creative-quality optimization core logic.
\Competitive-Analysis Code
\27. Key competitive-analysis tips.
\Quality Score in Detail
\28. Quality score in detail.
\Powerful Segment Optimization
\29. Segment-optimization logic.
\Traffic Analysis Mystery
\30. Unveil traffic analysis.
\Creative Factory Secret
\31. How the creative factory works.
\Trend Express 4 Secrets
\32. Master Trend Express's four secrets.
\Quality-Score Lift & Setup
\33. Quality-score lift and setup tips.
\Post-Upgrade Quality-Score Changes
\34. Quality-score changes after upgrade.
\Gravity Cube Mindset
\35. Core Gravity Cube capability uplift.
\Gravity Cube Pitfall Avoidance
\36. Avoid common Gravity Cube traps.
\Three Gravity Cube Promotion Types
\37. Underlying logic of the three promotion types.
\Gravity Cube Manager Tips
\38. Use Gravity Cube Manager well.
\Gravity Cube Bidding
\39. Lift bidding effectiveness.
\Gravity Cube Standard New-Customer Logic
\40. New-customer logic of standard plans.
\Gravity Cube Standard Conversion Logic
\41. Conversion logic of standard plans.
\ \Gravity Cube New-Product Rocket
\42. New-product rocket logic.
\Gravity Cube Audience Ark
\43. Audience Ark logic.
\Gravity Cube Treasure Scene
\44. Treasure Scene logic.
\Gravity Cube Effective Flow
\45. Effective flow logic.
\Gravity Cube Geography ROI
\46. Optimize geographic ROI.
\Gravity Cube Data-Optimization Framework
\47. Build the data-optimization framework.
\Wanxiangtai Resource Slots
\48. Resource-slot value and analysis.
\Wanxiangtai Fast New-Customer Value
\49. Lift overall visitor value via Fast New-Customer.
\Wanxiangtai Fast-Launch Matching Model
\50. Use the Fast-Launch matching model for new products.
\Wanxiangtai Product-Acceleration Config
\51. Maximize conversion with Product Acceleration.
\Wanxiangtai Event Acceleration
\52. Lift sales via Event Acceleration.
\Wanxiangtai Super Live
\53. Lift store sales via Super Live.
\Wanxiangtai Super Short Video
\54. Lift product seeding via Super Short Video.
\Wanxiangtai Reporting
\55. How reporting makes ads more effective.
\Wanxiangtai Audience Profiling
\56. Audience profiling for sharper promotion.
\From Three Tools to Wujie Transition
\57. Core changes moving to Wujie.
\Search Audience Retargeting
\58. New retargeting features and core plays.
\Wujie Precise Audience Promotion Framework
\59. Core framework for Wujie precise promotion.
\Lesson 4: DMP + Wujie Audience Ark
\60. Core DMP + Audience Ark plays.