Course intro:
\This course aims for a quick grasp of Qianchuan—building and using Qianchuan plans—helping you master correct operations to quickly achieve effective ROI. Suited to those with some e-commerce ops basics but fragmented knowledge who want systematic understanding to expand their channels.
\Course catalog:
\01. Lesson 1 (must-watch): intro—basic concepts and operating points.
\02. Lesson 2, Pre-Delivery Work: deep product positioning analysis to lay the foundation.
\03. Lesson 3, Qianchuan Page Functions + Naming Rules: master page ops and naming.
\04. Lesson 4, Product-Promo Plan Setup: build effective plans to lift product exposure.
\05. Lesson 5, Search-Plan Setup Tips: master search plans to lift ranking.
\06. Lesson 6, How to Build Cold-Start-Breaking Plans: attract potential clients.
\07. Lesson 7, Underlying Logic of Deep Optimization Goals: learn the logic to lift results.
\08. Lesson 8, How to Set Up Basic Dynamic Small Broad Delivery: capture traffic dividends.
\09. Lesson 9, Lookalike-Creator Plan Setup Tips + Group Testing.
\10. Lesson 10, Leica Plan Setup & Use of the Four Major Leica Plans: lift Qianchuan results.
\11. Lesson 11, Audience Packs + Data Analysis: master audience packs and data analysis to optimize Qianchuan delivery.