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Taobao E-Commerce Whole-Store Sell-Through Operations Model Bootcamp: On-Site Course Recordings

📚Video Course
📂E-commerce
🕒Last updated: 04/28/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course Outline

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I. WuJie Update Introduction

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In this part, we take you through the difference between WuJie and Zhiyin-Wan promotion. What is WuJie? Why is it different from Zhiyin-Wan promotion? By deep-diving into WuJie's seven marketing-scene features and five insight tools, we give you a deeper understanding of how WuJie works. How exactly are WuJie's features applied to real marketing? This lesson reveals the answer.

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II. Search-Scene Promotion

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Here we go hands-on, learning smart testing plans, standard testing plans, smart acquisition plans, smart sell-through plans, smart harvesting plans, and correction-audience plan tips. We combine real cases with hands-on work so you deeply understand every search-scene promotion operation. We also share multi-plan combined delivery strategies so you're at ease in real use.

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III. Recommend-Scene Promotion

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In this segment, we detail changes in the precise-audience-promo backend and traffic differences across recommendation placements. You'll learn product-creative audience-portrait insight analysis and full-domain cross-category keyword-targeted audiences. Through real-case analysis and hands-on work, you master recommend-scene promotion tips to stand out in a competitive market.

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IV. Full-Domain Scene Marketing

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Finally, we deep-dive into product-ops plans, full-product-lifecycle promotion plans, consumer-ops plans, and shop-Deeplink audience-asset optimization plans. Through real cases like event-scene marketing and super short-video delivery, you master multi-scene combined delivery strategies for more efficient full-domain marketing. Whether newbie or veteran, there are marketing strategies and tips for you.

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