Douyin Qianchuan Optimization Hands-On Class: Must-Have Skills for Ongoing Paid-Ad ROI

Course outline

1. Mastering Platform Paid Tools

1. Dou+（Douyinads）
– Discussing how to use Dou+ on Douyin for paid promotion, and its advantages and disadvantages.

2. smallshopheartpush（WeChatsmallshoppromotion）
– Researching the methods and effects of using Xiaodian Suixintui on WeChat Xiaodian for promotion, and analyzing its advantages and disadvantages.

3. quantityQianchuan（Kuaishouads）
– Analyzing the principles and characteristics of using Juliang Qianchuan for ad delivery on Kuaishou, and comparing its similarities and differences with other platforms.

2. In-Depth Understanding of the Basic Principles of Qianchuan (Xiaodian Suixintui)

1. Paid Impressions and Weight Ranking
– Analyzing the basic principles of Qianchuan ads in terms of impressions and ranking, helping students understand its working mechanism.

2. Deduction Logic
– Discussing the deduction logic of Qianchuan ads, helping students understand cost control and ad delivery performance evaluation for paid promotion.

3. Using Paid Traffic to Leverage Organic Traffic

1. Basic Principles
– Sharing the basic principles of using paid traffic to drive organic traffic growth, helping students achieve a two-pronged approach to traffic.

4. Reasonably Planning the Pace of Paid Promotion

1. Grasping the Paid Promotion Pace
– Guiding students on how to grasp the pace of paid promotion, avoiding over-delivery or under-delivery, and improving promotion performance.

2. stageplanning
– Analyzing promotion planning at different stages, including the testing period, learning period, and scaling period, helping students formulate reasonable promotion strategies.

5. Hands-On Qianchuan Ad Delivery

1. Three Major Stages and Delivery Approach
– Deeply analyzing the three major stages of Qianchuan ad delivery and the corresponding delivery approach, helping students adjust strategies according to the goals of different stages.

2. Testing, Learning, and Scaling Period Campaigns
– Detailed introduction to the planning methods for the testing period, learning period, and scaling period, helping students conduct targeted ad delivery and improve ad performance.