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Course content:
\1. Xiaohongshu IP building: Learn from scratch how to cultivate a personal IP and build a uniquely distinctive Xiaohongshu account.
\2. Vertical accounts and traffic recommendation: Analyze the establishment of vertical accounts and the traffic recommendation mechanism to help you better grasp the direction of Xiaohongshu operations.
\3. Benchmark accounts and product selection techniques: Deeply analyze how to find peer benchmark accounts, precisely select products, and improve product matching.
\4. Cross-platform product selection techniques: Master practical methods for selecting products on other platforms to make your products more competitive.
\5. Viral product discovery strategies: Share how to discover hit products on Xiaohongshu, capture market hotspots, and achieve sales breakthroughs.
\6. Supplier negotiation techniques: Teach you how to find reliable suppliers, as well as negotiation methods and techniques with suppliers.
\7. Product listing and sales hands-on: Introduce in detail the operational details of product listing, as well as the order processing flow and shipping methods after orders are placed.
\8. Note material creation techniques: From image-text notes to video notes, explore how to create attractive content and improve note click-through and conversion rates.
\9. Promotional campaign settings: Guide how to set up store promotional campaigns to attract more users' attention and purchases.
\10. Store basic settings analysis: Explain in detail the store opening process and different types of stores to help you smoothly build your own e-commerce platform.
\The course covers the entire process from opening a store to operations, helping you quickly master the core skills of Xiaohongshu e-commerce.