Amazon Multi-Tool Ad Strategy: Comprehensive Multi-Channel Combined Ops Guide

01 Standard Configuration Plan for New Product Auto Ads
– Standard Configuration Plan for New Product Auto Ads: Introduces how to set up auto ads for new products, ensuring initial exposure and traffic.

02 SP Ad Delivery Strategy for Standard and Non-Standard Products
– SP Ad Delivery Strategy for Standard and Non-Standard Products: Explores how to adjust SP ad strategies based on product type to maximize effectiveness.

03 Bidding Models for Different Periods
– Bidding Models for Different Periods: New Product Period, Growth Period, Maturity Period: Detailed explanation of bidding strategies for different lifecycle stages.

04 SP Ad Report Diagnosis and Optimization Strategy
– SP Ad Report Diagnosis and Optimization Strategy (Hands-On): Teaches how to interpret reports and optimize ads through practical operation.

05 Main Push Keywords to First Page
– Main Push Keywords to First Page: Techniques and strategies to ensure keywords quickly rise to the Amazon first page.

06 Quickly Get on New Product Rankings
– Quickly Get on New Product Rankings: Shows how to quickly rise in new product rankings through effective advertising and promotion strategies.

07-09 In-Depth Strategy for SP and SB Ads
– SP Ad ASIN Targeting and Product Category Targeting
– SB Brand Video Keyword Delivery and ASIN Targeting
– SB brand video keyword placement and ASIN targeting

10 Social media and Amazon Affiliate
– Social media promotion and Amazon Affiliate: combining social media and Amazon Affiliate promotion techniques to expand influence.

11 Off-site influencer Facebook posting promotion rhythm
– Off-site influencer Facebook posting promotion rhythm (one-wave flow and continuous flow): explaining how to effectively control rhythm through influencer promotion on Facebook.

12-19 Ad optimization and problem solving
– Improvement of keyword organic position
– How to improve ad conversion rate
– ACOS problem solutions
– How to solve duplicate ad spending
– How to reduce reliance on ads for orders
– After product out-of-stock and restocking, restarting ads almost yields no orders, how to adjust
– Organic ranking is already at the top of search results (first page), should this keyword still be advertised
– What causes ads to suddenly stop generating orders

This course aims to comprehensively improve students' ad operation ability, from basic setup to advanced optimization, covering all-directional knowledge of Amazon ads, helping sellers gain an advantage in the highly competitive market.