Walmart Ops Guide: Must-Have Efficient Ops Techniques

Course outline

Part 1: Product Selection Strategy

– 001.1 How to select products through differentiated positioning between Walmart and competitor platforms?
– Explore how to conduct precise product selection based on the differentiated positioning between Walmart and other e-commerce platforms.

– 002.2 How to efficiently use tools for Walmart product selection?
– Teach how to use advanced tools and software to efficiently conduct product screening and selection.

– 003.3 Effective Product Selection Strategies for Walmart
– Analyze the key aspects to consider when selecting products on Walmart, including market demand and product competitiveness.

– 004.4 How to use sales trends of trending categories for product selection?
– Explain in detail how to analyze market trends and apply this data to the product selection process.

– 005.5 Product Selection Supplementary Sharing
– Provide additional product selection tips and advice to help operators understand the product selection process more comprehensively.

Part 2: Product Listing and Optimization

– 006.6 How to write new product titles that are more likely to generate orders?
– Guide how to write effective product titles to increase click-through rate and conversion rate.

– 007.7 How to use key information to write high-conversion copy?
– Explain how to use key information and marketing techniques to write product descriptions that attract buyers.

– 008.8 How to design main images, secondary images, and videos to attract customers?
– Detail how to design efficient image and video content to enhance product appeal.

– 009.9 How to optimize old products to improve product conversion?
– Analyze old product optimization strategies, including page updates and keyword adjustments.

Part 3: New Product Promotion and Ad Strategy

– 010.10 Organization and Utilization of Keywords in the Early Stage of New Products
– Introduce how to organize and utilize keywords to optimize search rankings for new product launches.

– 011.11 Acquisition and Utilization of Keywords in the Later Stage of Products
– 011.11 How to acquire and utilize keywords in the later stage of a product

– 012.12 Preparation before new product promotion (detail page + pricing strategy)
– Discusses preparation before promotion, including detail page optimization and pricing strategy.

– 013.13 Full traffic coverage for new product promotion
– Analyzes how to maximize traffic coverage for new product promotion.

– 014.14 How to quickly accumulate reviews during the new product period
– Discusses strategies and techniques to quickly accumulate user reviews for new products.

– 015.15 Hands-on explanation of efficient ad structure during the new product period
– Hands-on explanation of how to set up an efficient ad structure during the new product period.