Exploring Amazon Ads: A Comprehensive Course from Efficient Operation to Advanced Techniques

Amazon efficient advertising methods and data optimization course catalog

1. Amazon advertising funnel and A9 algorithm upgrade changes
– File name: 001.1-Amazon advertising funnel and A9 algorithm upgrade changes.mp4
– Content introduction: Analyze the Amazon advertising funnel model, understand the latest changes of the A9 algorithm and their impact on ad delivery.

2. Traffic entry analysis and ad impression mechanism
– File name: 002.2-Traffic entry analysis and ad impression mechanism.mp4
– Content introduction: Detailed analysis of Amazon traffic entries and ad impression mechanism, helping sellers better control traffic sources.

3. Tag theory
– File name: 003.3-Tag theory.mp4
– Content introduction: Introduce tag theory and its application in ad delivery, optimize ad targeting.

4. Core role of different ad types
– filename: 004.4-Core Functions of Different Ad Types.mp4
– Brief introduction: Explains the core functions and best use scenarios of various Amazon ad types.

5. Attribution Period
– filename: 005.5-Attribution Period.mp4
– Brief introduction: Understand the attribution period of ads and master the key time points for evaluating ad performance.

6. Ad Metrics and Ad Weight
– filename: 006.6-Ad Metrics and Ad Weight.mp4
– Brief introduction: Analyzes various ad metrics and their weights to help sellers optimize ad delivery strategies.

7. Ad Bidding Strategy and Ad Budget Settings
– filename: 007.7-Ad Bidding Strategy and Ad Budget Settings.mp4
– Brief introduction: Explains how to set ad bidding strategies and budgets to improve ad delivery efficiency.

8. The Meaning of Ad Reports: Understanding Various Amazon Ad Reports
– filename: 008.8-The Meaning of Ad Reports, Understanding Various Amazon Ad Reports.mp4
– Brief introduction: Analyzes Amazon ad reports in detail to help sellers accurately interpret ad data.

9. 4 Suggestions and 9 Major Misconceptions for Ad Campaigns
– filename: 009.9-4 Suggestions and 9 Major Misconceptions for Ad Campaigns.mp4
– Brief introduction: Provides optimization suggestions for ad campaigns to avoid the common nine major misconceptions.

10. Formulation of Amazon Ad KPI Assessment Metrics
– filename: 010.10-Formulation of Amazon Ad KPI Assessment Metrics.mp4
– Brief introduction: Teaches you how to formulate ad KPI assessment metrics and evaluate ad delivery performance.

11. Ad Data Model Building
– filename: 011.11-Ad Data Model Building.mp4
– Brief introduction: Introduces ad data model building methods to improve the precision of ad delivery.

12. Building a Keyword Library
– filename: 012.12-Building a Keyword Library.mp4
– Brief introduction: Teaches you how to build and optimize a keyword library to improve ad delivery performance.

13. Promotion Period, Stable Period, and Period Ad Planning
– filename: 013.13-Promotion Period, Stable Period, and Period Ad Planning.mp4
– Brief introduction: Formulates ad delivery strategies for different stages according to the product life cycle.

14. New Product Ad Delivery Planning
– filename: 014.14-New Product Ad Delivery Planning.mp4
– Brief introduction: How to formulate ad delivery planning for new products to quickly improve new product impressions.

15. Different ASIN Ad Delivery Planning
– filename: 015.15-Different ASIN Ad Delivery Planning.mp4
– Brief introduction: Formulates personalized ad delivery strategies for different ASINs.

16. Ad Delivery Planning
– filename: 016.16-Ad Delivery Planning.mp4
– Brief introduction: Master ad delivery techniques to maximize sales.

17. Photo and Video Ad Delivery Planning
– filename: 017.17-Photo and Video Ad Delivery Planning.mp4
– content brief: improve ad delivery effectiveness.

18. Second-period ad attribution method
– file name: 018.18-second-period ad attribution method.mp4
– content brief: explains second-period ad delivery strategy and traffic growth.

19. Method ad attribution method
– file name: 019.19-method ad attribution method.mp4
– content brief: introduces method ad delivery techniques to improve ad impression rate.

20. Ad attribution method
– file name: 020.20-ad attribution method.mp4
– content brief: teaches you how to profitably use ad attribution methods to improve brand impressions.

21. Competitive pricing strategy and ad placement plus price application
– file name: 021.21-competitive pricing strategy and ad placement plus price application.mp4
– content brief: analyzes competitive pricing strategy and ad placement plus price application methods.

22. Multi-variant product ad attribution method
– file name: 022.22-multi-variant product ad attribution method.mp4
– content brief: introduces multi-variant product ad delivery techniques.

23. Method ad attribution method
– file name: 023.23-method ad attribution method.mp4
– content brief: teaches you how to improve ad delivery effectiveness through method.

24. Keywords 7-day part 1 first page hero product attribution method
– file name: 024.24-keywords 7-day part 1 first page hero product attribution method.mp4
– content brief: techniques to quickly improve keyword ranking to the first page.

25. Ad attribution post-traffic comparison efficient method
– file name: 025.25-ad attribution post-traffic comparison efficient method.mp4
– content brief: how to improve post-traffic comparison through ads.

26. How to build a stable system search ads campaign
– file name: 026.26-how to build a stable system search ads campaign.mp4
– content brief: teaches you how to build a stable and efficient search ads campaign.

27. Brand promotion ads full-funnel marketing strategy
– file name: 027.27-brand promotion ads full-funnel marketing strategy.mp4
– content brief: full-funnel brand promotion ads marketing strategy to improve brand awareness.

28. SD efficient ads framework
– file name: 028.28-SD efficient ads framework.mp4
– content brief: introduces SD efficient ad delivery framework.

29. Ads funnel diagnosis
– file name: 029.29-ads funnel diagnosis.mp4
– content brief: how to diagnose ads funnel and optimize ad delivery.

30. Ad delivery road diagnosis
– file name: 030.30-ad delivery road diagnosis.mp4
– content brief: analyzes ad delivery road diagnosis methods.

31. Ad position diagnosis
– File name: 031.31-ad position diagnosis.mp4
– Brief introduction: Teaches you how to diagnose ad positions and improve ad performance.

32. Photo close-up diagnosis
– File name: 032.32-photo close-up diagnosis.mp4
– Brief introduction: How to diagnose ad photo close-ups and optimize ad delivery.

33. Diagnosis of causes of high CPC
– File name: 033.33-diagnosis of causes of high CPC.mp4
– Brief introduction: Analysis of the causes of high CPC and solutions.

34. Search term report optimization
– File name: 034.34-search term report optimization.mp4
– Brief introduction: Teaches you how to optimize search term reports and improve ad performance.

35. Placement report optimization
– File name: 035.35-placement report optimization.mp4
– Brief introduction: Analysis of placement report optimization techniques.

36. Keyword ad delivery optimization – keyword expansion
– File name: 036.36-keyword ad delivery optimization – keyword expansion.mp4
– Brief introduction: How to optimize keyword ad delivery and keywords.