Today I want to share a down-to-earth project: just execute it, no brainpower required, no thinking needed – simply do it and you can make some pocket money. That is, playing mini-games on Taobao Live. Of course, it is only for making some pocket money; since it is mindless work, it suits a certain type of person. It is like the difference between a laborer on a construction site and an engineer – most people cannot be engineers and can only do the brick-laying.
\Why choose Taobao Live rather than popular platforms like Douyin or Kuaishou? Because I value a guaranteed baseline. Popular platforms like Douyin and Kuaishou have no shortage of streamers, so only talented hosts can make money. Taobao Live is a more niche track that needs content support. As long as you stream on this platform, it gives you a guaranteed minimum.
\The official rules are clear: stream 4 hours a day and 22 days a month, and you can earn a guaranteed monthly income of about a thousand yuan. There are no requirements for follower count, concurrent viewers, or watch time. Even if almost nobody watches a session, as long as you meet the streaming-duration requirement, you get the guarantee.
\I always test my projects hands-on. Below I share how to run this project. First, search for and install the "Taobao Streamer" app in your phone's app store, then simply log in with your Taobao account to apply.
\We are applying as a content streamer. As shown above, the Taobao account you log in with must not be one that currently runs a store; if you already have a Taobao shop, you cannot apply. Then do one live session of 30 minutes or longer on your own, and your content-streamer application will be approved.
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The image above is a live session I actually ran playing mini-games. To go live you need a computer: search for and install the "Taobao Live Streamer Workbench" software, then you can create a live room and choose a local-window web browser as your scene.
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For game resources, just search the browser for some mini-games – plenty of browser games are free to play. Play in front of the live window for half an hour; there is no real technical barrier. You should get the system notification approving you as a content streamer within about a day. Of course, that attendance-based duration bonus is only a baseline. If you stream well and your live views, concurrent viewers, and watch time are better, the incentive payout will be higher too.
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As shown above, after we pass certification by playing mini-games, the default category is puzzle games. The platform also recommends specific tracks such as Go or Chinese chess; if you are good at one, you will have an advantage streaming it.
\Personally, I am unlikely to run this kind of grind-for-wages project myself. It is better suited to stay-at-home moms with kids who have free time. The two main reasons I tested it are:
\First, I can share it with the members of my project community. Everyone's situation differs; not everyone has the mindset for high-end projects. There is always a group who cannot do projects that require thinking but have time and strong execution. This kind of duration-grind project suits them, and at least it is real – the official rules say so.
\Second, I want to test unattended streaming. After all, this is a relatively obscure platform that needs content support. Since it is just streaming gameplay and doesn't require showing my face, I will keep testing by hanging a stream using screen recording. If it works, it is worth doing. Running screen recording on a computer to rack up hours is fundamentally different from streaming live in person. If this method works, it can be scaled up. So I will keep testing and report back later.
\To sum up, the Taobao Live mini-game project is a no-brainer, no-thinking, down-to-earth project. As long as you have execution, you can make some pocket money. It suits people who want to earn a bit of extra cash without spending too much effort.