Amazon Advertising Combo Playbook: SP, SB & SD Ad Combo Tactics That 7x Your Profit

Course Highlights

1. Linking Multiple Amazon Ad Tools: Learn how to combine various ad tools to boost ad performance 7x.
2. Real Ad Campaign Review: Multi-dimensional walkthrough of real data, deep-diving into top products' ad strategies.
3. Latest Ad Budget Model: Break the traditional "people-searching-for-products" mindset and optimize ad budget allocation.
4. Ad Adjustment After Stockouts: Ensure sales restart quickly after a product goes out of stock.
5. Spiral Bidding Strategy: A pricing method that achieves high order volume and high profit.

What You Will Gain

– Ad Budget Allocation Model: Learn how to distribute ad budget wisely and troubleshoot common ad issues.
– Walkthrough of Real Ad Campaigns: Analyze the concrete steps of ad operations through real examples.
– New Approaches to Ad Testing: Discover innovative methods for testing ads.
– Combining ABA with ST Analysis: Deep dive into combining and applying different ad strategies.

Course Outline

Part One: Amazon's Combined Multi-Ad-Tool Strategy

1. Budget Allocation Model
– Ad spend model
– Adjusting budget allocation

2. Traffic Types
– Detailed look at targeting types
– Cost: CPC vs. market-benchmark comparison
– Traffic funnel model

3. Conversion-Focused Ads: SP Attribution Models Unpacked
– The 4 major ad attribution models explained to boost organic traffic
– Adjusting budgets across ad types to cut costs, lift efficiency, and raise conversion

4. Brand-Focused Ads: SB + SBV
– Short- and mid-term value of brand stores: maximize keyword search exposure
– Long-term brand-user value: maximize customer lifetime value
– Brand video ads: occupy shoppers' decision time and drive them to purchase

5. Traffic-Driving Ads: SD & DSP
– Consumer funnel analysis with a user-centric mindset
– Linking ad campaigns to reach users repeatedly and capture mindshare
– Case study: high-organic-traffic ad playbook detailed

Part Two: Key Ad Optimization Metrics (Case Study)

1. Deconstructing the Underlying Logic of Ads: Laying the Foundation for Incremental Growth
2. Ad Case Study: How to Optimize for High Sales & High Profit
– Breaking down the case data metrics
– Locating problems from the metrics
– Hands-on optimization walkthrough
– Before-and-after data comparison
– Summary of key optimization metrics

3. Fast-Tracking Organic Keyword Ranking
– Bidding strategy
– Ad placement adjustments and bid control

4. Common Ad Q&A
– How to raise click-through rate?
– What to do when CPC is high?
– How to improve conversion rate?
– How to better control CPC during daily adjustments?

Part Three: Detailed Breakdown of Key Ad Optimization Metrics (Case Study)

1. Deconstructing the Underlying Logic of Advertising: Solidifying the Foundation for Growth
2. Ad Case Sharing: How to Optimize for High Sales and High Profit
3. Summary of Key Optimization Metrics