Course outline:
\1. Introductory Lesson: Introduction to TikTok Ads
2. Lesson 2: TikTok Ad Terminology
3. Lesson 3: How TikTok Ads Differ from Facebook Ads
4. Lesson 4: How TikTok Ads Differ from "Doujia" Boost
5. Lesson 5: Opening a TikTok Ad Account
6. Lesson 6: TikTok Pixel Installation – One-Click Install
7. Lesson 7: TikTok Pixel Installation – Manual Install
8. Lesson 8: TikTok Ad Algorithm Analysis
9. Lesson 9: Product-Selection Logic for TikTok Ads
10. Lesson 10: Product-Selection Tools for TikTok Ads
11. Lesson 11: Sources of TikTok Ad Creative
12. Lesson 12: Producing TikTok Ad Creative
13. Bonus Video 1: Trimming YouTube Videos
14. Lesson 13: TikTok Ad Product-Testing Plan (ABO)
15. Lesson 14: TikTok Ad Product-Testing Plan (CBO) 1
16. Lesson 15: TikTok Ad Product-Testing Plan (CBO) 2
17. Lesson 16: TikTok Shop Product Pricing Calculator
18. Lesson 17: Calculating Product Thresholds for TikTok Ads
19. Lesson 18: Manual Bidding Explained
20. Lesson 19: Automatic Bidding Explained
21. Lesson 20: Things to Watch When Running TikTok Ads
22. Lesson 21: Hands-On TikTok Ad Campaign (Using an Independent Site as Example)
23. Lesson 22: Hands-On TikTok Ad Campaign (Using a TikTok Shop as Example)
24. Lesson 23: TikTok Ad Tips (For Foreign-Trade Inquiries)
25. Lesson 24: TikTok Ad Data Column Setup & Analysis
26. Lesson 25: Setting Ad Pause Rules on TikTok
27. Lesson 26: TikTok Landing-Page Optimization
28. Lesson 27: KPIs for TT Ad Product Testing
29. Lesson 28: Operating a TikTok Shop
30. Lesson 29: How to Scale TikTok Ad Spend