AliExpress Beginner Fast-Track VIP Class: A Detailed Hand-Held Tutorial to Help You Open Your Store

The course outline below covers all the main teaching points, with a description of each, ensuring a full understanding of and hands-on guidance for opening an AliExpress store:

1. Introduction to the AliExpress Homepage
– Understand the platform's basic interface and main features.

2. Live Demo of the AliExpress Onboarding Process
– A detailed walkthrough of onboarding, including required documents and steps.

3. How to Enter the Apparel Category Without Transaction History
– Specific strategies for entering the clothing industry when you lack financial statements.

4. What Are AliExpress Official Stores, Specialty Stores, and Franchise Stores?
– Distinguishing the store types and their advantages.

5. How to Add a Trademark (Brand) to AliExpress
– How to register and add your own brand on the platform.

6. How to Pay the Platform Deposit
– Why a deposit is required and how to pay it.

7. Must-Know for Opening a Store –. Basic Store Settings & Operations
– Basic store setup, including decoration and profile info.

8. Why Position Your Store
– The importance of positioning and how to find yours.

9. Product-Layout Thinking for Your Store
–. How to effectively arrange products to attract customers.

10. Product Price Layout
–. How to build a competitive pricing strategy.

11. Product Style Layout
–. Layout strategies across different product styles.

12. Getting the First-Mover Advantage –. How to Spot Promising Blue-Ocean Niches
–. Finding low-competition blue-ocean niches.

13. The Importance of Product Selection
–. Why selection is vital to e-commerce success.

14. Selection Through Search Analysis
–. Using search data to pick promising products.

15. Category-Replenishment Selection
–. How to choose products based on market demand.

16. Software-Based Selection Methods
–. Introducing various software tools for selection.

17. Through-Train Product Selection
–. Choosing products through Through-Train data.

18. Locking Onto Competitors' Winning Products
–. Studying rivals' successes to find your own opportunity.

19. Mining Best-Seller Attributes
–. Analyzing which attributes make products go viral.

20. Sourcing-Platform Selection
–. How to find suitable products on major sourcing platforms.

21. Making Main-Image Videos & Photos
–. Creating eye-catching main images and product videos.

22. Designing & Optimizing Product Detail Pages
–. Optimizing detail pages to lift conversion.

23. Preparing to Publish a Product
–. Prep work including keyword research and content optimization.

24. The Product-Publishing Workflow
–. Detailed product-listing steps.

25. Logistics Strategy & Shipping-Template Setup
–. Setting effective logistics and shipping strategies to optimize cost and service.

26. What You Should Know About AliExpress Promotions
–. The platform's major sales events and how to join effectively.

27. Backend Order Processing
–. The workflow and strategies for managing orders.

28. Customer Service & Dispute Handling
–. Providing great service and resolving order disputes.

29. Image Processing & Video Production
–. How to use common software to process images and make videos that attract buyers.

30. Custom Keywords
–. How to research and set effective custom keywords to raise search exposure.

31. Keyword-Embedding Strategy on Detail Pages
–. How to cleverly embed keywords in detail pages to optimize search ranking.

32. The Main-Image Keyword Method
–. Using main images to optimize keywords and raise visibility and clicks.

33. The High-Traffic Three-Part Title Formula
–. How to build click-driving titles with a three-part structure to maximize traffic.

34. The Components of a Product Title
–. Analyzing the elements of a successful title.

35. Building a Private Keyword Library
–. How to build an exclusive keyword library to optimize all listings.

36. Cautions When Building Titles
–. Key factors to consider to avoid common mistakes.

37. Choosing Keywords From the Search Dropdown
–. How to use search suggestions to find high-performing keywords.

38. Keyword Selection Through Competitor Analysis
–. Drawing keyword inspiration from competitors' listings.

39. Expert Tips for Search Analysis & Keyword Selection
–. Advanced tips, including using search analysis and expert advice.

40. Shipping-Template Setup for Products Under $2
–. Setting reasonable shipping templates for low-priced items.

41. Introduction to International Logistics
–. A detailed look at international shipping options to help sellers choose the best.

42. Multi-Channel Free-Shipping Strategy
–. Why and how to set multi-channel free shipping to raise buyer satisfaction and conversion.

43. Fine vs. Generic Shipping Templates
–. The difference and use cases of detailed vs. generic templates.

44. Setting Up AliExpress's Common Shipping Channels
–. How to set up and optimize the most-used shipping channels.

45. Free-Shipping Unit-Price Strategy
–. How to use free shipping to gain a pricing edge.

46. Shipping-Template Setup for Products at $2-5
–. Optimizing templates for mid-price products.

47. Shipping-Template Setup for Products Over $5
–. Template strategies for high-value goods.

48. AliExpress Logistics Service Levels
–. The different service levels and their impact on sellers and buyers.

49. Shipping-Template Setup for Special Products
– Custom templates for products with special needs or conditions.

50. Online vs. Offline Shipping
– Comparing the pros and cons to choose the best method.

51. Fast Pricing With Pricing Tools
– How to use pricing tools to price products quickly and effectively.

52. The Hot-Selling Price Range for Best Sellers
– Analyzing the optimal price range to maximize sales.

53. Regional Pricing Strategy
– How to price by region based on local demand and purchasing power.

54. Setting Up Coin-Marketing Campaigns
– Using AliExpress's coin tools to run buyer-attracting campaigns.

55. Setting Up the New Store Code
– How to set your store code in the new AliExpress system.

56. Cross-Sell Marketing Setup
– How to use cross-selling to lift average order value.

57. Affiliate Marketing Tips
– How to expand your product's reach through affiliate marketing.

58. Introduction to AliExpress Promotions
– A detailed look at major sales events to help you prepare fully.

59. Platform Event Categories
– Breaking down the types of marketing events and their traits.

60. Backend Order Processing
– How to efficiently process orders in the AliExpress backend.

61. Training Gold-Standard Customer Service
– Methods and tips for training service reps who lift customer satisfaction.

62. Disputed-Order Handling Tips
– Techniques for handling disputes to reduce losses and negative impact.

63. Handling Buyer Cancellation Requests
– How to handle cancellations while keeping customers happy and protecting your interests.

64. Order Processing With Dianxiaomi
– Using the Dianxiaomi tool to manage and process orders efficiently.

Through this series, new AliExpress sellers master every aspect from opening to operations, effectively lifting their store's competitiveness and profitability.