Course outline:
\1. Douyin Shop Basics
– First look at Douyin Shop
– Shop onboarding guide (PC + mobile)
– Overview of Douyin Shop's core modules
2. Store Settings & Product Management
– Setting up store payment methods
– Binding channel accounts and contact methods
– Product creation & management
– After-sales management process
– Withdrawing funds
3. Product Listing & Marketing
– How to open a store and list products
– How to list products on the Selected Alliance
– Store-decoration tips (basic & advanced)
– Juliang Qianchuan ads (new short-video & live campaigns)
4. Traffic & Sales Optimization
– Search-traffic order-bursting tips for Douyin shops
– Conversion strategies: limited-time deals & shopping red packets
– Traffic strategy: store fan coupons
– Live-room review & launch process
– Live-room setup & atmosphere
5. Product Selling Points & Content Optimization
– Selling-point extraction (FABE, differentiation thinking, etc.)
– Raising post completion rate
– Lifting click-through & conversion
– Monitoring & handling after-sales issues
– Service-experience optimization
6. Deep Qianchuan Ad Operations
– Qianchuan delivery basics & applications
– Qianchuan promotion strategies & bidding tips
– Targeting & audience-pack application
7. Special Douyin Mall Operations
– The Douyin Mall zone intro & operations overview
– Product pool-entry strategies & optimization
– The Douyin Shop search zone: product-title optimization
– Using blue-ocean opportunities to build hits
– Hands-on in the Douyin Shop backend
This structured outline makes it easy to understand each module's key content and steps.