China Projects

Teacher Dali Unpacks the All-New 2024 Pinduoduo Operations Upgrade 3.0

📚Video Course
📂E-commerce
🕒Last updated: 06/11/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course outline

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Course Intro
1. Course Introduction – A detailed look at the structure and learning goals.

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Deep Dive Into Pinduoduo
2-4. The Pinduoduo Cognition Series
– Development Overview – The platform's history and market positioning.
– Store Categories – The different store types and their traits.
– Traffic Types – Analyzing where traffic comes from and its traits.

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Pitfall-Avoidance Series
5-12. The One-Year Money-Saving Plan
– From listing basics to operations mindset, systematically avoiding common errors to maximize cost savings.

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Operations Logic & Building Hits
13-25. The Hit-Winning Secrets
– Hit-Logic Overview – The operations logic behind winners.
– Platform Traffic Split – How to use Pinduoduo's traffic allocation.
– Hit Selection & Category Choice – Picking promising products and the right categories.
– Hit Visuals & Conversion System – Visual appeal and conversion, including main images, titles, and promotions.

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Paid-Promotion Strategy
33-37. Full Coverage of Promotion Tips
– Live Promotion – How to speed up sales via live.
– Integrated Marketing – Leveraging star-store effects for brand impact.
– Standard to Product Promotion – From basics to advanced, lifting product exposure.

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Summary & Case Analysis
38. Cases & Plan Summary – Applying theory through real cases, and setting future action plans.

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