The Complete Guide to Cross-Border E-Commerce Communication & Business Writing

Course outline:

Client Communication Skills
1. Nine Ways to Find the Right Contact –. How to pinpoint decision-makers.
2. First Contact & Trade-Show Pitches –. From first touch to booth interaction, professional conversation skills.
3. How to Spark Interest in 30 Seconds –. Fast attention-grabbing methods.
4. Breaking Through: Rejection, Complaints & Rebuilding Relationships –. Handling complaints, refusals, and reviving old clients.

Negotiation & Pricing
5. Quoting & Price Negotiation –. From first quote to complex negotiations.
6. Handling Rising Costs & Freight Issues –. Communicating effectively when costs rise.

Contracts & Payment
7. Signing Contracts & Payment-Terms Negotiation –. Holding the edge on signing and prepayment.
8. Solutions for Late Payments –. Practical strategies to avoid and handle delays.

Email Writing & Special Scenarios
9. Professional Email Writing –. From New Year greetings to Spring-Festival holiday notices.
10. Emergency Management: Supply-Chain Issues & Quality Claims –. Staying professional under pressure.

After-Sales & CRM
11. After-Sales & Building Stickiness –. Excellent service and loyalty strategies.

Tools & Resources
12. Practical Tools & Equipment Setup –. Recommended filming gear and software.

Visual & Content Production
13. Boosting Visual Impact: Ten Camera Moves – Professional shooting techniques.
14. Lifting Video & Audio Clarity – Technical skills for cleaner video and sound.

Video Editing
15. Jianying Video Editing – Basic editing in Jianying.
16. Jianying Audio Editing – Audio editing to lift overall quality.

Business Writing
17. Business-Writing Basics – Development letters, quotations, and their key elements.
18. Scenario-Based Emails – National-Day order nudges, New Year greetings, and holiday emails.

Quality & Claims
19. Handling Quality Complaints & Claims – How to respond and reduce losses.
20. After a Wrong Price Quote – Correcting mistakes and communicating effectively.

Client Communication in Special Situations
21. Handling Complaints – When freight rises or shipments delay.
22. Re-Negotiating Contracts – Re-pricing amid price volatility.

Contract & Payment Management
23. Professional Contract-Signing Language – How to express terms that protect both sides.
24. Strategies to Collect Prepayment – Effective scripts to ensure on-time prepayment.

Long-Term Partnerships
25. Building & Maintaining Long-Term Clients – Effective communication and service.
26. Lifting Satisfaction & Loyalty – How excellent service drives both.

Extended Skills & Advanced Strategy
27. Handling Supply-Chain Issues – Communication when supply-chain stress delays shipments.
28. High-Effectiveness Debt-Collection Scripts – Improving collection success.

Advanced Sales & Market Expansion
29. Key-Contact Conversations – What to discuss with decision-makers.
30. Trade-Show Pitch Series – Effective talks at different shows and offline invites.
31. Judging a Client's Buying Potential & Intent – Methods to assess real purchase intent.

Client Segmentation & Tailored Strategy
32. Overseas-Client Segmentation & Responses – Tailoring communication by client type.
33. Relationship-Building: A Trader's Core Edge – Leveraging personal networks.

Deal Execution & Risk
34. Persuading Clients to Change Payment Terms – Techniques for better payment clauses.
35. Handling Contract-Execution Challenges – Re-negotiating amid price swings or disputed terms.
36. Sample Mailing & Closing Pitches – How to drive deals to closure via samples and urgency.

Special Scenarios & Strategy
37. Efficient Handling of Quality Claims – Scripts and strategies for complaints.
38. Debt-Collection Tips & Strategies – Practical methods to raise collection success.
39. Recovery After Offending a Client – How to apologize and win back the relationship.

After-Sales & Client Care
40. Optimizing the After-Sales Flow – Strategies for satisfaction and loyalty.
41. Practical Ways to Build Stickiness – Raising client dependence through continuous service.

Copywriting & Reports
42. Writing Development Letters & Quotes – Key elements of outreach and quotations.
43. Holiday Emails & Notices – Writing impactful greetings and notices.
44. Year-End Summaries & Clearance Notices – Writing effective wrap-ups and sales notices.