How to Manage & Plan an Amazon Operations Team: The Secrets of Becoming a Top Seller

Course highlights

1. Best-Practice Org Structures: Public Companies, Premium Sellers & Brand Sellers
Through successful cases, learn the best org structures and management for an efficient team.

2. How Management Runs a Fine-Grained Ops Team to Hit $100M+ Annual Sales
Master fine-grained management to drive a major leap in revenue.

3. A Replicable Goal-Management Method Paired With a Compensation & Incentive System
Learn a replicable goal method, paired with effective incentives, to hit targets.

4. Unpacking the Direction, Systems & SOPs Behind Scaling a Team
Deep dive into scaling strategy, standardizing processes, and lifting management efficiency.

Course outline

Part 1: Cross-Border Team Building & Performance Reviews

1. Your Business Model Decides Your Org Structure
– The pros, cons, and outlook of different cross-border models
– The brand-track team structure
– The premium-model team structure
– The marketplace-listing team structure

2. How to Recruit Great Talent
– Defining the ideal profile for each ops role
– Choosing beats training – how to spot talent in interviews

3. Raising Retention in a New Team
– How to place new hires in roles, groups, and products
– How new hires onboard fast and how they're evaluated
– How to run unified training for best results
– How to build assessment mechanisms per role

4. Setting Target-Driven, Effective Incentives

Part 2: Breaking Down & Hitting Team Goals

5. Breaking Down & Hitting Team Goals
– Principles and standards for annual targets
– How to allocate targets to products, categories, and people
– How to track daily/weekly/monthly sales progress

6. Building the Incentive & Compensation System
– Compensation and incentives across stages and models
– Incentives for new businesses, teams, and products
– Incentives once the model matures

Part 3: Scaling the Business – How to Build Management Support

7. The Main Directions of Scaling, Wins & Risks
– Category expansion
– Marketplace expansion
– Account expansion: multi-store, multi-account, VC
– Platform expansion & branding: Amazon, independent sites, other platforms

8. Systems Manage People, Processes Manage Work
– The basic systems a company must build
– How to distill effective know-how into standard SOPs
– How to drive teamwork: cross-region and cross-department collaboration