Course content:
\Market Overview
(P13423/description) – Market Potential: Huge market potential and high gross margins.
(P13423/description) – Market Challenges: Category restrictions, product sensitivity, and limits on on-site ads.
(P13423/description) – Off-Site Marketing Challenges: multiple channels exist but lack effective traffic-driving skills.
Promotion Plan
(P13423/description) – New-Product Promotion Strategy: combining on- and off-site promotion.
(P13423/description) – Social Media Traffic & Engagement: strategies across 3 social media platforms to build a private traffic pool.
(P13423/description) – Influencer & Affiliate Marketing: efficient selling and customer acquisition.
Outline Details
Part 01: Social Traffic & Ops
(P13423/description) – Adult-toy industry analysis: B2C platform limits & external risks
–. Social traffic strategy:
(P13423/description) – SNS platform intro & marketing rollout (Facebook, Instagram, YouTube)
(P13423/description) – Safe account nurturing & appeal tips
(P13423/description) – Instagram operations, including post ranking & engagement rate improvement
Part 02: Influencer Marketing
(P13423/description) – Influencer marketing: KOC/KOL tier classification & partnership strategy
(P13423/description) – Tools & practice: 14 tool recommendations, influencer outreach strategy
Part 03: Affiliate & Product Promotion
(P13423/description) – Affiliate marketing: key info to attract influencers, partnership flow & steps
(P13423/description) – Discounts & promos: review control & risk avoidance
(P13423/description) New-Product Promotion Plan
(P13423/description) – Promotion strategy: detailed plan & milestone control
(P13423/description) – Cautions: details to watch during promotion