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Seven-Layer Lao Xu's 2024 Gravity Cube Advanced Course: Complete Audience Smart Expansion & Boundless Promotion (Latest June)

📚Video Course
📂E-commerce
🕒Last updated: 07/15/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Seven-Layer Lao Xu's 2024 Gravity Cube Advanced Course: Complete Audience Smart Expansion & Boundless Promotion (Latest June)

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Course outline

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Basics & Strategy Intro
–. The Underlying Logic of Audience Promo [Basics]: principles & strategy.
–. Wanxiang Wujie Fully Unpacked [Mind-Map + Video]: full promo strategy.

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Gravity-Cube Strategy Series
–. Ch. 1-3: Cube basics, using old customers to test new products, batch category testing.
–. Ch. 4-6: New-store/new-link testing, fixing bid drift, judging test feasibility.
–. Ch. 7-9: Checking test-audience accuracy, post-test add-to-cart plans, turning carts into sales.
–. Ch. 10-12: Prep before scaling, using DMP to understand store/product audiences, building audience tags.
–. Ch. 13-18: Refining audience precision, judging acquisition drift, standard/semi-standard sequencing, store acquisition vs. harvest volume, and high-AOV category thinking.
–. Ch. 19: Cube Smart Targeting vs. Audience Expansion.

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Through-Train & Smart Selection
–. Through-Train Standard Plan: keyword choice, setup, bidding.
–. Smart selection & trend selection.

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Category Strategy
–. Inquiry-Driven & High-AOV Sales:
–. High-AOV furniture whole-store sales.
–. Mid-high AOV kids' wear whole-store sales.
–. Inquiry-closing category ops.

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Data & Application
–. Understanding E-Commerce Right:
–. Deep understanding of platform push mechanics.
–. Keyword promo & smart traffic selection.

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Encouragement
–. A letter of encouragement to e-commerce founders.

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