China Projects

Amazon Traffic Diversification Strategy: Ad Growth Plan & Matrix Building

📚Video Course
📂E-commerce
🕒Last updated: 07/15/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course Outline

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Module 1: Introduction to Ad Principles & Metric Rules
– Introduction to Ad Promotion Principles
– Sources and Flow of Amazon Traffic
– Basic Principles of Sponsored Products (SP)
– Common Ad Misconceptions
– Preparation Before Ad Launch
– Keyword Preparation Before Ad Launch
– Listing Preparation Before Ad Launch
– Ad Metrics Analysis
– Detailed Ad Metrics
– Ad Ranking Principles & Influencing Factors

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Module 2: Detailed Product Ad Logic & Practical Demonstration
– Hard-Core Metrics Analysis & Application
– Ad-campaign budgeting
– Bidding strategy
– Auto vs. manual strategies
– Auto vs. manual differences with examples
– Keyword match & negatives
– Match types explained
– Negative-keyword strategy

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Module 3: Ad Diagnosis & Optimization
– Diagnosis basics
– Locating & diagnosing ad problems
– Ruling out non-ad factors
– Advanced optimization
– The deep logic of ACOS optimization
– Using reports & tools to optimize

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Module 4: Promo Tools & Rules
– Promo basics
– What promos do
– Vine, flash deals & Prime-exclusive prices
– Running effective promos
– Coupons & social promo codes
– Designing & managing successful promos

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Module 5: Brand Positioning & Visuals
– Building a brand on Amazon
– Positioning & brand visual identity
– Brand stories via A+ content & store design
– Brand analysis & protection
– Using Brand Analytics for market insight
– Effectively using Amazon's brand-protection tools

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What You'll Gain
This course covers everything from ad basics to advanced brand growth – ad optimization, brand positioning, and strategic promo-tool use – to lift visibility and sales on Amazon.

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