Day 1: Ad Architecture & Category Analysis
– Morning: Category traffic analysis & layout
– Traffic-structure analysis across categories, breaking down main sources
– Product lifecycle & promotion direction
– Category layout strategy & coordinated promotion
– Afternoon: Building the ad architecture by product type
– Converting-keyword concentration: judgment & cases
– High-success architecture: concentrated vs. scattered products
– Evening: Refining the ad architecture
– Volume-flip ad strategy unpacked
– Multiple profitable ad plays
– Efficient keyword/traffic expansion
– Keyword-ranking lift strategy
– Ads that capture related traffic
Day 2: Category Ad Practice
– Morning: Home & Apparel Ad Architecture
– Home-products traits & ad strategy
– Apparel traits & ad strategy
– Afternoon: Tools & Toys Hit Plays
– Tools ad strategy
– Toys ad strategy
– Evening: Bags & Home Textiles
– Bags traits & hit strategy
– Home-textiles ad strategy
– Eight-category ad case analysis
Day 3: Off-Site & International Strategy
– Morning: Off-Site Promotion Strategy & Pacing
– Choosing promo sites & groups
– Discount depth, volume & frequency tips
– The off-site promo SOP & cases
– Common off-site questions
– Afternoon: Europe & US Product Push
– European hit-push plays
– US high-AOV & low-conversion comeback strategy
– Evening: The 12-Week High-Success Push SOP
– The 12-week push flow (concentrated vs. scattered keywords)