Course Catalog
\Theoretical Foundations & Strategy Understanding
–. Lesson 1: E-Commerce Experience Accumulation
–. Lesson 1: E-commerce Experience Accumulation
–. Lesson 2: Understanding Douyin's Essence
–. Explore Douyin's core mechanisms and e-commerce environment to build the right operational mindset.
Data & Launch Strategy
–. Lesson 3: The Underlying Logic of Live Data
–. Analyze the logic behind live data to help students understand data-driven decision-making.
–. Lesson 4: Micro-Paid Organic Launch
–. Learn how to use micro-paid strategies for organic launch on Douyin to achieve efficient and precise user growth.
Optimization & Practice
–. Lesson 5: Live Room Operations Strategy
–. Explain specific live room operations strategies and diagnosis of common issues, including audience interaction and content strategy.
–. Lesson 6: Short-Video Ops Plan
–. Provide comprehensive strategies for short-video content, from content ideas to posting timing.
–. Lesson 7: Qianchuan Hands-On
–. Dive into hands-on use of Qianchuan ads, from setup to optimization, teaching how to effectively use Qianchuan to boost sales and exposure.