China Projects

Mastering Amazon's New Trends: Strategic Use of Blue-Ocean Selection & Information Asymmetry

📚Video Course
📂E-commerce
🕒Last updated: 07/20/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course Outline

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Part 1: Trend-Based Selection: Intro & Theory

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– Trend Selection Intro
– which sellers it suits and how to maximize sales and profit.
– Predicting Undersupplied Products
– the underlying logic and data model: traffic traits, product cycles, and cost/margin estimates.

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Part 2: Practical Selection & Supply Chain

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– Trend-Selection Practice
– finding trending, cyclical products, incl. batch selection and cases.
– Supplier Management
– finding suppliers on 1688, developing supply via trade shows, and efficient sample testing.

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Part 3: Building the Hit Loop

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– Product Differentiation
– five methods: buyouts, exclusive distribution, co-ops, plus building a supplier database.
– Launch & Promotion
– from pre-launch prep to post-launch promo: designing the flow, watching first-month KPIs, and validating/iterating.

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