China Projects

The July 2024 Taobao E-Commerce Guide: Lifting Traffic Weight & Building Hit Products

📚Video Course
📂E-commerce
🕒Last updated: 07/30/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course outline

01. Platform Ops Landscape & Traffic Trends: Second-Half Outlook
– deep exploration of the current e-commerce ops landscape and future traffic trends.

02. Traffic Planning & Play Matching: Strategy by Product Type
– how to plan traffic and match the most effective marketing for each product type.

03. Traffic-Acquisition Strategy & Channels: Second-Half Weight Relationships
– the key weight factors and optimization channels behind traffic.

04. Lifting Conversion & Weight: Second-Half Hands-On Guide
– how lifting product conversion optimizes weight to boost sales.

05. Pre-Hit Prep & Peak-Season Buzz-Building
– key prep activities to build buzz before peak season.

06. Deep Dive into Second-Half Consumers
– insights into new consumer behavior to support targeted strategy.

07. Peak-Season Paid Spend & ROI Control: Budget & Plan Choice
– cost control and budget allocation to choose the optimal ROI.

08. Aug-Oct Promotion Direction: Strategy by Product Type
– concrete promotion directions for different products in Aug-Oct.

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