China Projects

Amazon Advertising Mastery Course: Leveling Up From Bronze to King

📚Video Course
📂E-commerce
🕒Last updated: 08/02/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course Outline

Ad Basics & Strategy
– Lesson 1: Amazon Ad Types & Ad Placement Positions
– exploring different ad types and where they show on Amazon.
– Lesson 2: Amazon Sponsored Products: Manual vs. Automatic Ads
– comparing the features and use cases of manual and automatic ads.

Placement Tips & Rules
–. Lesson 3: Manual Ad Product-Targeting Rules.
–. Lesson 4: Low-Bid Auto-Ad Bidding Strategy.
–. Lesson 5: Manual Ad Keyword-Targeting Strategy.

Deep Strategy & Optimization
–. Lesson 6: Manual Product-Targeting Advanced Tips.
–. Lesson 7: Sponsored Brands Product-Set Landing Pages.
–. Lesson 8: Sponsored-Brand Video Ads & Amazon Influencers.

Data & Consumer Behavior
–. Lesson 9: Reading Consumer Behavior via Brand Metrics.
–. Lesson 10: Sponsored Display to Reach Relevant Audiences.

Competition & Core Strategy
–. Lesson 11: Beware Competitors Stealing Your Traffic.
–. Lesson 12: Finding Core Keywords to Cut ACOS 50%.

Video & New Products
–. Lesson 13: Amazon Video Ads at 20% ACOS.
–. Lesson 14: Optimizing a New Listing to Lift Traffic & Conversion.

Product & Ad Optimization
–. Lesson 15: Low-Priced Product Ad Strategy.
–. Lesson 16: Real Student Case: New-Product Ads With No Orders, Analyzed.

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