Site-Wide Hit Coaching Camp: Cohort 3 Full Practice, From Lane Selection to Product Planning, Teaching You to Build a Best-Selling Product IP

Course intro:

In today's market, how do you build a product that keeps selling? The "Product-IP Site-Wide Hit Coaching Camp [Cohort 3]" walks you through the whole hit-building flow, from lane selection and product planning to site-wide marketing. It's not just a course but a hands-on coaching camp, hand-by-hand building your own product IP so you stand out in a crowded market and keep producing hits.

Course content:

• Site-Wide Hit Coaching Camp: Real-User Analysis
  Deep profiling of target users to pin your audience.
• Scene Splitting: Matching User Needs Precisely
  Splitting the market by usage scene for more attractive products.
• Segmenting Needs: Finding Market Opportunities
  Exploring segmented needs to develop gap-filling products.
• Durian Positioning: Differentiated Positioning for a Unique Selling Point
  Precise positioning so your product stands out.
• Gene Manager: Product-Gene Shaping & Management
  Managing product gene for brand consistency and sustainability.
• Targeted Selection: Picking the Most Promising Hit
  How to choose the most explosive product among many.
• Matrix Product-Testing: Multi-Dimensional Testing to Find the Best
  Matrix testing to find the market's favorite.
• Focusing on a Single Product: Concentrating Resources on the Core
  Focusing to maximize resources and market share.
• Content Testing: Polishing the Product From Every Angle
  Content-testing methods to protect launch.
• Paid Material: Efficiently Driving Traffic With Ad Creative
  Paid-creative tricks to maximize ad traffic.
• Deep Distribution: Widening Market Coverage
  How deep distribution lifts market penetration.
• Owning the Mind: Capturing & Keeping Brand Mind-Share
  Mind-occupation strategy to raise awareness and loyalty.
• Product Diagnosis: Full Assessment & Optimization
  A full product diagnosis with pro improvement advice.
• Course Review: Summarizing & Distilling Practice
  Reviewing the whole course to distill the most usable know-how.