The Full Douyin Operating Strategy: Product Cards, Live Rooms & Qianchuan Placement in One Course, Earn = Learn [Recording]

Course outline

Day 1 Schedule

Morning 9:00-12:00

PART 01 Strategy Breakdown – Mastering Douyin E-Commerce's Underlying Logic Across Five Dimensions

1. [People Dimension]
   • Audience Personas – Positioning & Operating the Target Persona
   • Audience Assets & Efficiency – 5A Audience-Asset Ops
2. [Product Dimension]
   • Chasing the Hit Mechanism & Competitor Analysis
   • The Four Product Elements – Breadth, Health, Fulfillment
   • Practice: Core Points of Product-Portfolio Analysis
   • Handling the Platform's Price-Comparison Strategy

Afternoon 14:00-16:00

3. [Carrier Dimension]
   • Carrier Types & Traits
   • Audience & Traffic-Channel Analysis of the Four Carriers: Short Video, Image-Text, Live, Product Card
   • How the Carriers Influence Each Other
4. [Channel Dimension]
   • Channel Traits & Traffic Analysis
   • Douyin's Three Fields Unpacked – Content Field, Shelf Field, Marketing Field
   • The Three Fields & Channels – Twenty-Four Major Traffic Channels
   • Major Channel Traits & Traffic-Distribution Logic
5. [Operations Dimension]
   • The Platform Methodology's Evolution & Trends
   • Platform Control & Merchant Fulfillment – Thirteen Platform KPIs Unpacked

Afternoon 16:00-19:00

PART 02 Product-Card Ops – Product-Card Mindset & Techniques

1. Profit Structure & Product-Card Ops Mindset
   • Card mindset for stores built on short video + live
   • Card mindset for stores built on creators + shelf
2. The Product-Portfolio Mindset Under the Product-Card Carrier
   • Selection & pricing strategy to ignite product cards
3. Product-Card Traffic Ops
   • Core exposure metrics for product cards
   • Product-card traffic-distribution logic unpacked
   • Continuous product-card review & optimization
4. Product-Card Search-Traffic Distribution & Ops
   • The 3 steps to lift product-card search traffic: Title, Weight, Paid
5. Product-Card Promotion Strategy
   • Product-card data tracking & building promo plans

Evening 19:00-23:00

Q&A

On-site Q&A by group, 1-on-1 account diagnosis, optimizing students' account backends and daily ops

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Day 2 Schedule

Morning 9:00-12:00

PART 03 Live-Room Ops – Ten Modules Fully Unpacking Room Ops

1. Live-Room Traffic-Distribution Mechanics
   • User-label priority ranking
   • Reading traffic changes via keyword heat
   • Adjusting label width & direction with Juliang Suanshu
2. Capability Requirements by Live Mode
   • Single-product, small-loop, and big-loop live modes unpacked
3. Selection & Product-Testing Techniques by Live Mode

Afternoon 14:00-19:00

4. Product-Fixing Techniques by Live Mode
   • Basics & advanced of product-fixing categories
   • Hands-on product-fixing tool teaching
5. Live Rhythm & Pitch Structure
   • Basic live-rhythm concepts
   • Practice strategies for a good live rhythm
   • Design & execution: from single-product to passing pitches
   • Team coordination & host mindset training
6. Live Data Watch-Board, Hands-On
   • Basic data & the product big-screen watch elements

Evening 19:00-23:00

Q&A

On-site Q&A by group, 1-on-1 account diagnosis, optimizing students' account backends and daily ops

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Day 3 Schedule

Morning 9:00-12:00

1. Qianchuan Placement Logic Unpacked
   • How Juliang Qianchuan works
   • The cognitive pitfalls of paid account launching
2. Live-Room Launch Techniques
   • Mild-paid and pure-paid launch ops
   • Multi-channel launch strategy
3. Lifting Live-Room Review-Analysis Ability
   • The data mindset & review formula every e-commerce person needs
   • People-Product-Scene Conversion Analysis – Reading the Five Dimensions & Four Rates
   • The basic composition & analysis of each room traffic channel

Afternoon 14:00-19:00

PART 04 Short-Video Ops – Short-Video Production Logic & Viral Operations

1. Short-Video Classification
   • The difference between non-component and component videos
2. Short-Video KPI Metrics
   • Content metrics & conversion metrics unpacked
   • Universal vs. non-universal video metrics
3. Traffic-Driving Short Videos, Explained
   • The must-have elements of a traffic-driving video
   • How short videos suppress the FEED, analyzed
4. Cart Short Videos, Explained
   • The core elements of a viral video unpacked
   • The resonance principle between cart videos and the live room
5. Short-Video Production Principles & Direction
   • The short-video SOP & data review
   • Short-video paid logic & methods

Course Summary & Review