Course intro:
In this comprehensive, in-depth Xiaohongshu e-commerce hands-on course, we take you step by step through the entire process from account nurturing to live selling. Whether you're a newbie or an experienced e-commerce seller, this course will help you systematically improve your operating skills and optimize e-commerce operations. Through this course, you'll learn how to efficiently use Xiaohongshu's various tools and strategies to maximize your returns.
Course outline:
- Course Intro & E-Commerce Insights
- Understand the full picture and development trends of Xiaohongshu e-commerce.
- Account Nurturing & Benchmark Analysis
- Learn how to nurture accounts and effectively choose benchmark accounts.
- The Xiaohongshu Store-Opening Guide
- Step-by-step guide to successfully opening your own Xiaohongshu store.
- Full Breakdown of the Qianfan Backend
- Detailed explanation of Xiaohongshu Qianfan backend operations, easy to get started.
- Enabling the "Buy the Same Item" Feature
- Explore how to enable and use the "Buy the Same Item" feature to boost sales.
- No-Source Model & Supply Chain Connection
- Understand the core of the no-source model and learn how to connect with the supply chain.
- Mobile Product Listing and Delisting
- Simple and easy-to-understand mobile listing and delisting tutorial.
- Note Order Data Analysis
- Learn how to view and analyze which note brought in orders.
- Coupon Setup & Sales Boost
- Master coupon setup techniques to quickly boost product sales.
- Product Selection & Testing Tips (Live Replay)
- Practical product selection and testing strategies to help you find market hits.
- SEO Optimization & Note Ranking
- In-depth learning of SEO optimization techniques for Xiaohongshu notes.
- Traffic-Driving Live Share (Bonus)
- Extra bonus content sharing practical experience in traffic-driving livestreams.
- Live-Selling Operations Secrets
- Core operations strategy for live selling, must-listen content.
- Livestream Room Scene Setup
- Learn how to build a high-conversion livestream room scene.
- Ad Placement Strategy: Differences Among Shutiao, Qianfan, Pugongying, and Juguang
- Detailed analysis of the differences and use cases of major ad placement tools.
- Qianfan ark Hands-On Tutorial
- Hands-on Qianfan ark practice.
- The Juguang Account Opening Guide
- Easily open a Juguang account to unlock more ad-spend resources.
- Juguang Ad-Spend Practice (24.2.25)
- A live demo that takes you deep into Juguang ad-spend operations.